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16 Blog Topic Ideas

by Randall Craig on September 8, 2010

Filed in: Blog, Blogging, Make It Happen Tipsheet

Tagged as: , ,

As an expert, writing a blog is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. If you are a marketer, a blog begins to create a community around your products and services. Blogging is one of the most effective marketing activities that you can do – but it takes commitment.

For most people who decide to start a blog, one question eventually pops up: What should I write about? “Me” isn’t the correct answer, although it is a frequent one. Instead, consider these alternatives:

  • Summarize and link to a current news item.
  • Implications/analysis of a current news item.
  • Five tips to _____.
  • Ask your readers: what do you recommend for______?
  • Trends (or predictions) in your industry.
  • Ask your readers: what’s the biggest challenge you’re currently facing?
  • Write about an external resource on your subject.
  • Interview another expert.
  • Have a guest blogger write a post.
  • Top ten links on a subject.
  • Contrarian view: why a certain strategy is wrong.
  • “Op Ed”: Your opinion on a topical issue.
  • Post an excerpt from one of your white papers, or from your book, if you are an author.
  • Seasonal posts (back to school, holidays, etc).
  • Post a video about any of the above topics.
  • Compilation of “Best of” posts.

This week’s action plan: If you haven’t started a blog, set a schedule (weekly is good), and then email yourself a post each week for a few months. If you can stick to it, then actually start the blog – you already have a backlog. If you do have a blog, how many different types of posts have you made? This week, try something different.

More on Blogging:

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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