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Blogging

Have you ever seen a mistake in someone else’s blog or social media post?  Or maybe you’ve been a victim of this yourself?  It could be a simple typographical or grammatical error, a case of misattribution, or a more serious case of factual error.

Unfortunately, it happens far too often, for some very obvious reasons:

  1. Some content is dictated and the speech-t0-text software sometimes gets it wrong.
  2. Editing is done in a cursory fashion, or sometimes, not at all.
  3. Fact-checking, a staple of traditional publications, is rarely done for online content.  (And it is rarely done for traditionally published content either.)
  4. A post relies on a third party for facts, when, in fact, the third-party’s content may not be correct, or worse, the third party site may have relied on yet a different non-corroborated third-party source.

A few examples:

  • In a post entitled Six Top Thought Leadership Articles, there was some text that incorrectly said, “Here are sex posts that explore these concepts.”  The feedback was instantaneous (and a bit embarrassing).
  • In a recent Facebook post, I “quoted” the very prolific Albert Einstein, who said “Problems cannot be solved by the same level of thinking that created them.”  Unfortunately, Einstein actually never said this.  (Hat tip to Larry Goldberg and others who pointed this out.)  In this case, we relied on third-party sites, who relied on other third-party sites within the world web web echo chamber.

Mistake repair strategy:

  1. When quoting a person, whether they are alive or dead, double-check the accuracy beforehand.  www.quoteinvestigator.com is a great place to start.
  2. Edit the post if possible.  If not, add a comment acknowledging the error.
  3. If the post is of lower value, and there are no comments attached to it, delete it entirely.
  4. As a courtesy, circle back to the source of the error and advise them of any necessary changes.

This week’s action plan:  The fact that errors do creep in begs the question of the quality of your content editing and review process.  This week, consider whether any of your errors were random or can be traced back to a systemic issue:  is it time to upgrade your editing process? Or add some fact-checking?

Can you find the error in this post?  Yes, there is an error in this post – did you happen to see it? Look for “speech-t0-text” within the post: the word “to” is spelled with a zero instead of an “o”.

Finally, a hat tip to the talented Daniel Wolgelerenter, a professional editor and copywriter, for going through earlier versions of this post.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace
.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

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Do your readers read beyond the first sentence or two?  And do they care enough about your ideas to actually act on them?  Writing is a critical engagement skill, so a small investment in time can make your words make a bigger impact.

Here are 14 great reads that can increase your effectiveness – and your influence:

  1. Link Bait Headlines:  The right and wrong way to get the reader’s attention.
  2. Choosing your Marketing VoiceImproving resonance with the reader:  four alternatives.
  3. Remember First, Second, Third:  Improving engagement by bringing the reader along for the journey.
  4. Weasel words have no weight:  Improving trust by writing with accountability.
  5. The Sharpest Point:  Removing “debris” from our communications to focus on the important.
  6. Three Blog Archetypes: Writing for Results:  Unpacking the structure of effective blog posts.
  7. Blog Post Magic Bullet: Another take on effective blog structure.
  8. Blog Content Creation: Idea seeding:  A clever way to generate ideas efficiently.
  9. Creative Time and Place: Ideas on where (or when) to be your most creative.
  10. Marketing Fluff: Increasing your value per word:  The title says it all: here are three strategies for doing it.
  11. 11 killer copywriting techniques: Learn from the world of professional writers – a must-read for all executives and professionals.
  12. 24 Branded Content IdeasImpact can be spread across many venues: here’s the list.
  13. Stealing Ideas and Social Media: Guidelines on attribution in Social Media.
  14. Viewpoint: Expert-writers and Writer-experts:  Insights into the new rules of the game for subject matter experts and leaders.

This week’s action plan:  While writing is important, so are presentations.  As you plan your next presentation, how might the concepts within these articles apply?  Hint:  start with  Remember First, Second, Third (which really should be called “involve your audience”), and then read 11 killer copywriting techniques (which should be called “influence your audience.”)

Action plan #2:  Who else needs to read this?  (Board members, leadership, marketers, etc.)  A strong organizational voice is only possible when each “choir member” is a strong singer.  This week, share this Tipsheet (songsheet?).

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace
.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

 

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Blogging at the Intersection of Relevance

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Blog Content Creation: Idea seeding

by Randall Craig March 7, 2014

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Seven Reasons to Skip Social Media

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When Sharing is not a Good Idea

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If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the posters often don’t consider the brand impact of […]

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Blog Post Magic Bullet

by Randall Craig June 21, 2013

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Blog Cluster Strategy

by Randall Craig June 14, 2013

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Social Relevance: Improving Your Signal-to-Noise Ratio

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17 Ways to Great Social Engagement

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What’s your 365?

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Landing Pages

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