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Randall's Resources
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Six Steps to Strategic Blogging

Many of my clients have asked me about how to more strategically align their blog with their goals.  Others have a blog, but for whatever reason, the ROI is sadly lacking.  And of course, there are still some organizations that are not using this critical communications and engagement channel.

We’ve distilled years of experience into a six-segment series of action-oriented emails for our clients and friends. The goal is to help focus your organization’s (or your personal) blog to be more effective, and for you to be more efficient. The series guides you in the creation of a strategic blog. Designed for senior executives, professionals, and marketing pros.

Fill in the form below and we will send you the content via email, either every day for six days, or every week for six weeks.


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and