If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the [More]
Have you ever felt that something was missing with your digital communications? That your Tweets, Posts, and Status Updates were being disregarded - almost as if you are speaking to an empty auditorium? That you may have lots of "friends", but it seems that they are more absent than friendly. [More]
Consider these Tipsheets: there are over 650 of them, and they certainly don't "sell" anything. Each week, I give away a small nugget of information, and tie it to an immediate action. These non-salesy Tipsheets, like the vast majority of blogs, are designed to credentialize expertise and build trust, slowly [More]
Chances are that you are not a blogger. But chances are relatively high that you like the idea of being one. During my last 100 or so presentations, I asked the audiences if they blog: surprisingly, only a sprinkling of hands typically go up. When asked if they like the [More]
Have you ever considered how many ways there are to express one of your ideas? Here's a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary [More]
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers? And how can you truly drive engagement? [More]
How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was "rescheduled" for some other time? Or travelled to [More]
Today, we go to the world's museums and galleries to admire the Masters. We see how each brush stroke creates the picture, but often so much more: a window into the emotions of the painter. And we marvel how indeed, their work has stood the test of time. Unfortunately, we [More]
Have you ever listened to a presentation and thought it sounded fake? Or met someone for the first time, and thought they were different in person when compared to their emails? Too often, we think that we need to be different people to different audiences: the stern parent, the loving [More]
With so many people and organizations getting on the blogging bus, it seems that blogging must be very important. But why? Deciding on a strategy helps clarify the underlying purpose of the blog itself, and provides focus to the writing. Here are some of the reasons that we've come across; [More]
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