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Time management

Always-on Social Media Society

by Randall Craig on March 31, 2017

Filed in: Blog, Make It Happen Tipsheet, Time management, Viewpoint

Tagged as: ,

One of the major downsides of social media is the addictive nature of it: even when we are on vacation, we feel the need to post photos, check others’ Facebook walls, see who has viewed our LinkedIn profiles, and Tweet about what is important to us.  (We train ourselves for this by constantly checking our work smartphones on evenings, weekends, and vacations.)
Here’s the question: do we do better when we are not always on?  Are we more creative?  More focussed?   More sensitive to our friends and family?  Are we more likely to live more fulfilling lives, instead of merely reporting on them, or peeping at others’?
And some other questions: Is it possible to be a peak performer when you’re not always on?  Can you be always-on, yet not always be on-line?  Is there a downside to social transparency?  And do the information sources (and people) that we follow mean that we effectively are “curating” a limiting, walled-garden perspective?
This week’s action plan:  This week, leave “FOMO” (Fear Of Missing Out) to the side, and be always-on for those you are with.  You can always check Facebook (or Twitter, or your email) later.
Marketing insight: The next time you are at a restaurant, look around at all of the other patrons.  How many are glued to their smart phones?  The biggest challenge for marketers today isn’t clarity of brand messaging, or implementing nifty marketing tech: it is getting past fractured attention spans.
Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.
Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace
.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

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How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process.  And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful.

While all this may be true, there is one underlying expedient that can make a real difference to your creative output: change your perspective and creativity comes much easier.

Some ideas:

  • Do your creative “work” at a different time of day (Early AM or late at night?)
  • …In a different location (Starbucks, in a park, or in a boardroom?)
  • …With different people (By yourself, or in a group?)
  • …While doing a different activity (In the shower, or while you are jogging?)
  • …With different tools (Pen and paper, or by computer?)

This week’s action plan: Whether your creative outlet is with new ideas, the written word, pictures, speaking, or dance, this week, change it up. You’ll be pleasantly surprised with the results.

Postscript: Where, when, and how are you at your most creative?  (About five years ago I discovered that I am at my most creative when I’m writing while sitting on the subway in the early morning. Who would have guessed?)

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace
.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

{ 0 comments }

Four Steps from Social Strategy to Successful Sales

by Randall Craig October 18, 2013

With all of the focus on social media strategy, wouldn’t it be nice to actually use social media to grow sales? Not improve awareness, develop the brand, help with marketing, or “continue the conversation”. But actually sell. Here are four ways that social media can be use to sell services. (Stay tuned next week for […]

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Social Media Planning Calendar

by Randall Craig April 19, 2013

How do you organize your Social Media activities?  Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper.  Unfortunately, none of these are particularly effective, nor are they efficient.  And they certainly don’t help you share your activities with your colleagues. Our take on scheduling and planning:  Social Media […]

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Content Marketing and Thought Leadership

by Randall Craig February 15, 2013

One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing.  The idea is that if your “content” is everywhere, then would-be clients would be easily attracted to you. Unfortunately, many marketers miss a crucial aspect of this: that the content must be valuable in […]

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Social Media Dieting

by Randall Craig February 7, 2013

Do you have a well-defined morning routine, that includes Social Media?  Tweet, Post, Check Status, Share, and Comment.  Then see who has looked at your LinkedIn profile.  Later, repeat – sometimes several times. There is nothing wrong with connection.  In fact, Social Media is built precisely on this foundation. Unfortunately, every minute spent on Social […]

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Choosing your focus

by Randall Craig January 18, 2013

Do you attribute your success to your focus?  Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus.  But is there a downside? Consider the following: Ignoring everything except the goal means that many data points along the way are […]

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Your Daily Social Media Routine

by Randall Craig June 14, 2012

How do you spend the first 20 minutes at the office each day? If you were in the 1970’s, you would spend the time reading the newspaper, then organizing your inbox (the box on your desk), and finally looking at your calendar before “starting” your day. In the 1980’s, you would be doing the same, […]

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All the world’s a stage

by Randall Craig December 13, 2011

…and all the men and women merely players.  Shakespeare may have said this in the 1600’s, but it is more true than ever today. Politicians, celebrities and others have always known that an audience was watching and judging. Today, different paparazzi watch and judge us – we call them followers, friends, and connections. We narcissistically […]

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Consistency

by Randall Craig October 12, 2011

How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding […]

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Social Media Stop Sign

by Randall Craig September 13, 2011

How long ago did you (or your organization) start your Social Media “work”?  Likely, a few years ago.  First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests.  Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, and joined a number of groups.  Then you […]

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Social Media Fatigue

by Randall Craig July 19, 2011

If you’re like most people, you get three types of email: the kind you want, the kind you don’t want (spam), and invitations to “connect” on the latest social media website. It’s this third category that poses  a problem: responding yes is time consuming (and sometimes inappropriate), but responding no might be taken as insulting. […]

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The Case Against Facebook

by Randall Craig February 22, 2011

Catchy title, but it should have read The Case Against Social Media.  Depending on how progressive your organization is, you probably have heard one of the following two party lines: 1) We need to block Facebook (and all Social Media) because it destroys productivity. 2) We need to spend significantly on Facebook (and all Social […]

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Multi-snacking

by Randall Craig January 19, 2011

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention?  If you’re like most people – and you’re honest – it was probably a long, long, time ago.  The question is why. As intelligent, capable, and busy people, we have trained ourselves to handle… as much as we can […]

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Multi-snacking

by Randall Craig January 18, 2011

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention?  If you’re like most people – and you’re honest – it was probably a long, long, time ago.  The question is why. As intelligent, capable, and busy people, we have trained ourselves to handle… as much as we can […]

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Location or Credibility?

by Randall Craig December 28, 2010

With so many Social Media sites out there, where should you spend your time? In the “olden days” of just a few short years ago, it was fairly simple: For business, spend time on LinkedIn. For personal, use Facebook (or in the “real” olden days, use MySpace). If you have videos, then go to YouTube. […]

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Prime time

by Randall Craig November 17, 2010

Are you interrupted so often that you can never get anything done? Too often, our priorities are set by external stimulus, and not through intentional decisions. We focus on the urgent, not the important. The key to addressing this issue is training… of those people around you. If people think that you will always answer […]

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Summer Motivation

by Randall Craig July 7, 2010

Have you ever found yourself becoming less motivated – and perhaps a bit less productive – during the summer? It isn’t surprising: great weather, outdoor activities, and more social time all conspire to have us think beyond the job. Yet to be successful, especially in a tough economy, requires both focus and productivity. Here are […]

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25 Hours of Status Updates

by Randall Craig June 16, 2010

Every day, there are more Social Media venues that demand your attention. Every day, there are more people that you need to connect with and respond to. Yet every day, there are only 24 available hours. Time is finite, but what you “need” to do each day seems to grow, and grow, and grow. What […]

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Information Vacation

by Randall Craig April 14, 2010

Each day, we are bombarded with information in advertising, news reports, emails, websites, TV, magazines, and social media. We take this in, process it, and then figure out what it means. Some of it we act on, creating more information for others, and some of it we file away for future “reference”. Without question, we […]

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