by Randall CraigFiled in: Blog, Blogging, Content, Make It Happen Tipsheet, MarketingTagged as: Content Marketing, Copywriting, Digital Strategy, Research, Thought leadership
How often do you read a blog post that was just not relevant? Or from the blog writer’s perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives?
At a high level, there are three key steps that need to take place:
Assuming that the first two are addressed, finding inspiration for the underlying content shouldn’t be tough. The secret is to work at the intersection of two ideas. Consider:
The key to being relevant, however, can be found at these two powerful content intersections:
Experiment with the intersection concept on your next blog post or other content. Not only will you be more relevant for your audience, but you will also help to grow it.
More ideas on creating content: Blog Content Creation: Idea seeding, 16 Blog topic ideas, 17 ways to great social engagement, Blog Intentions.
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