Do your readers read beyond the first sentence or two?  And do they care enough about your ideas to actually act on them?  Writing is a critical engagement skill, so a small investment in time can make your words make a bigger impact.

Here are 14 great reads that can increase your effectiveness – and your influence:

1. Link Bait Headlines:  The right and wrong way to get the reader’s attention.
2. Choosing your Marketing Voice: Improving resonance with the reader:  four alternatives.
3. Remember First, Second, Third:  Improving engagement by bringing the reader along for the journey.
4. Weasel words have no weight:  Improving trust by writing with accountability.
5. The Sharpest Point:  Removing “debris” from our communications to focus on the important.
6. Three Blog Archetypes: Writing for Results:  Unpacking the structure of effective blog posts.
7. Blog Post Magic Bullet: Another take on effective blog structure.
8. Blog Content Creation: Idea seeding:  A clever way to generate ideas efficiently.
9. Creative Time and Place: Ideas on where (or when) to be your most creative.
10. Marketing Fluff: Increasing your value per word:  The title says it all: here are three strategies for doing it.
11. 11 killer copywriting techniques: Learn from the world of professional writers – a must-read for all executives and professionals.
12. 24 Branded Content Ideas: Impact can be spread across many venues: here’s the list.
13. Stealing Ideas and Social Media: Guidelines on attribution in Social Media.
14. Viewpoint: Expert-writers and Writer-experts:  Insights into the new rules of the game for subject matter experts and leaders.

Does this topic resonate? Reach out to Randall: he can present it to your group.  (More presentation topics)
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www.RandallCraig.com: Professional credentials site.