by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, Marketing, PresentationsTagged as: Copywriting, Research, speaking
When you write, does everything that you put down on paper – or come out of your mouth – deliver exceptional value? Or is there a certain amount of low-value filler that invades your communications?
There are three strategies that can significantly upgrade your value in the eyes of your audience:
Target-Audition-Edit doesn’t just work for what you write. This week, use this approach as you prep for your next presentation. And to maximize your impact, add one more element: rehearsal. No audience is satisfied with empty calories.
Tipsheet postscript: I use this approach for these tipsheets, my books and for my presentations. Increasing your value per word strengthens your brand; delivering fluff destroys it.
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics) See Randall’s professional credentials: Download one-sheet.
@RandallCraig (Follow me for daily insights) www.RandallCraig.com: Professional credentials site.
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Contact us for more on Randall’s topics, availability, and audience fit.