by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, Marketing, PresentationsTagged as: Copywriting, Research, speaking
When you write, does everything that you put down on paper – or come out of your mouth – deliver exceptional value? Or is there a certain amount of low-value filler that invades your communications?
There are three strategies that can significantly upgrade your value in the eyes of your audience:
Target-Audition-Edit doesn’t just work for what you write. This week, use this approach as you prep for your next presentation. And to maximize your impact, add one more element: rehearsal. No audience is satisfied with empty calories.
Tipsheet postscript: I use this approach for these tipsheets, my books and for my presentations. Increasing your value per word strengthens your brand; delivering fluff destroys it.
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