by Randall CraigFiled in: Blog, Blogging, Communication, Make It Happen Tipsheet, PresentationsTagged as: Copywriting, Editing, Executive Fluency
Here’s a question you don’t get asked every day: how much do you really know about writing? And more particularly, the craft of copywriting? Unless you do this for a living or had extensive training , the answer is likely not very much.
Yet no matter your particular role or responsibilities, copywriting is an exceptionally important skill: it educates, convinces, connects – and creates impact.
Here are 11 simple ideas that can help you create that impact:
While these 11 techniques will definitely improve the effectiveness of your writing, there is one technique that eclipses them all: practice. This week, flex your copywriting muscle, by using these same concepts when you are speaking or delivering a presentation. The strength you develop with these tools when you speak will also make you a better writer.
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