by Randall CraigFiled in: Blog, Content, Make It Happen TipsheetTagged as: Brand, Content Marketing, Digital Strategy
Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales.
Here are 24 branded content thought-starters. Some are well beyond the “typical,” and illustrate how persuasive – and flexible – this tool can be.
Done well, branded content is an important engagement tool. Done poorly, it looks clumsy and self-serving.
Finding the balance between meeting the target audience’s needs and your own is difficult. This week, review the balance for any branded content you produce, and readjust, if necessary.
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