by Randall CraigFiled in: Blog, Content, Make It Happen TipsheetTagged as: Brand, Content Marketing, Digital Strategy
Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales.
Here are 26 branded content thought-starters. Some are well beyond the “typical,” and illustrate how persuasive – and flexible – this tool can be.
Done well, branded content is an important engagement tool, a powerful content marketing strategy, and a key element of an SEO plan. Done poorly, it looks clumsy and self-serving.
Finding the balance between meeting the target audience’s needs and your own is difficult. This week, review the balance for any branded content you produce, and readjust, if necessary.
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics)
Download Randall’s professional credentials: Speaker credentials one-sheet or Management Advisory credentials.
Content Authenticity Statement: 100% original content: no AI was used in creating this content.
@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.
Each week, get Randall’s 60-second action-oriented insights on building your business. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Contact us for more on Randall’s topics, availability, and audience fit.