The activity level test is simple: how "busy" is the thought leader? The more they are creating new intellectual property (books, blogs, podcasts, research, etc.), speaking at events, and engaged in conversations on social media, the higher they rank on this dimension. Sadly, one of the things that would-be thought [More]
It could be a simple typographical or grammatical error, a case of misattribution, or a more serious case of factual error. Unfortunately, blog and social media errors happens far too often, for some very obvious reasons: Some content is dictated and the speech-t0-text software sometimes gets it wrong. Editing is [More]
Do your readers read beyond the first sentence or two? And do they care enough about your ideas to actually act on them? Writing is a critical engagement skill, so a small investment in time can make your words make a bigger impact. Here are 14 great reads that can increase your effectiveness - and [More]
It's amazing how a "different" perspective-type post generates a ton of feedback. Two years ago I wrote a post on how to become invisible on the web. The post described how to remove your footprint, guard your privacy, and generally how to avoid being digitally targeted. The post also [More]
What makes a web site great? What might come to mind is great design, easy-to-find information, and intuitive functionality. These may have made the top of the list in 2003 (or even 2013) , but are, at best, merely sufficient today.Many professional marketers now understand where the web fits into [More]
Here's a question you don't get asked every day: how much do you really know about writing? And more particularly, the craft of copywriting? Unless you do this for a living or had extensive training , the answer is likely not very much. Yet no matter your particular role or responsibilities, copywriting is an [More]
While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well. Consider who is actually doing the writing: Professional writers are educated in the craft of investigation and written expression, and spend an entire career learning how to convey complex concepts [More]
If you are reading this white paper, you are in the minority. Some people have challenges reading the English language. Others have difficulty without their reading glasses. And still others just don't enjoy reading at all. There is a reason why YouTube and TikTok – and TV, and Netflix – [More]
Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond inappropriately? If so, consider these four tests for choosing when to respond: Is the post legal? [More]
Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. Or in other words, every episode [More]
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