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Your Daily Social Media Routine

by Randall Craig June 14, 2012

How do you spend the first 20 minutes at the office each day? If you were in the 1970’s, you would spend the time reading the newspaper, then organizing your inbox (the box on your desk), and finally looking at your calendar before “starting” your day. In the 1980’s, you would be doing the same, […]

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Is Social Networking supposed to sell?

by Randall Craig May 16, 2012

Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything.  Each week, I give away a small nugget of information, and tie it to an immediate action.  These non-salesy Tipsheets, like the vast majority of blogs, are designed to credentialize expertise and build trust, slowly over time. Interestingly, I recently […]

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LinkedInvestment: Eight ways to improve your Social ROI

by Randall Craig April 19, 2012

If you spend 10 minutes on LinkedIn each business day for the last two years, you’ve made an investment of 86 hours… or two weeks of vacation. Up that to 15 minutes, and you’ve gobbled three weeks over the year.  How satisfied are you with the return on your time investment?  If you’re like most, […]

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Six Steps to Strategic Blogging

by Randall Craig February 17, 2012

Chances are that you are not a blogger.  But chances are relatively high that you like the idea of being one. During my last 100 or so presentations, I asked the audiences if they blog: only a sprinkling of  hands typically go up. When asked if they like the idea of blogging, most people put […]

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Marketing Insight: When Users Defect

by Randall Craig January 31, 2012

Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can have direct impact on the organization’s brand… and those responsible for it. Determining the […]

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Audience Assumptions

by Randall Craig January 24, 2012

My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make:  that everyone understands what you mean to say. Test yourself – what do the following three words mean?  Flyover, Subway, and Removalist. If you are in India, a Flyover is a local bridge that “flies […]

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Repurpose or Repeat?

by Randall Craig November 30, 2011

Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary A sitcom A news commentary […]

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What Social Media Tier are you on?

by Randall Craig November 11, 2011

Every organization – and every individual – can find themselves somewhere on the three-tier Social Media Engagement Index.  Where are you? Level I, Passive:  At best, passive users have a profile on a few sites, but do very little within Social Media except for responding to the occasional connection request.  Benefit: passive users will be […]

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Build It and They Will Come: Social Media Promotion Strategy

by Randall Craig October 19, 2011

While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn’t quite work that way in the world of Social Media. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers?  And how can you truly drive engagement?  […]

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by Randall Craig October 12, 2011

How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding […]

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The Power of a (Broken) Promise

by Randall Craig September 28, 2011

Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today’s Social Media world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, write on a review site or even create your own complaint site. You can […]

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Critical Mass

by Randall Craig August 23, 2011

[Special Announcement:  Since 2009, I have hosted a webTV show where I interviewed the nation’s thought-leaders each week.  I am inviting you to a special “sneak peak” at the show’s new beta website.  We’re still filling in the gaps, but with over 115 episodes, guest blogs, and other features, there is quite a bit there.  […]

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Smarter than Google

by Randall Craig August 3, 2011

There is no shortage of  “experts” living in the dank underworld of the business called “SEO”, or Search Engine Optimization.  This is the black art of finding ways to make your web site, Social Media profile, blog, and other web properties appear at the top of the Google organic search results. While there may be […]

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Pictures from the Masters

by Randall Craig July 5, 2011

Have you ever spent time looking at the European Masters – Rembrandt, Van Gogh, and the many others?  During their era, there were no newspapers, telephones, let alone an internet.  When a subject sat down to be painted, it was often for hours, not minutes.  And the resulting painting was designed to last well into […]

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A New York state of mind

by Randall Craig June 28, 2011

How would you describe a typical New Yorker?  More likely than not, you wouldn’t use the same words to describe someone from Los Angeles, or from a small mid-western town. People are a product of their environment, and often will take on the mindset, attitudes, and perspectives of where they are from.  (They also take […]

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Strategy and Synergy

by Randall Craig April 5, 2011

Many people are interested in writing a blog, particularly if they have special expertise.  Yet, the precise subject of the blog usually eludes them.  Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever. The overall blogging rule is simple: write for your reader.  Imagine who that […]

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Blog Intentions

by Randall Craig December 22, 2010

With so many people and organizations getting on the blogging bus, it seems that blogging must be very important. But why? Deciding on a strategy helps clarify the underlying purpose of the blog itself, and helps give focus to the writing. Here are some of the reasons that we’ve come across; do any sound familiar? […]

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Personal Blog Branding

by Randall Craig October 6, 2010

“You only have one chance to make a good first impression.” This is the siren song of personal branding, and is what causes millions of people to think carefully about what they wear each day. Too bad though, that in today’s too-fast social media world, the first impression does not come from your clothing, but […]

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No Blog Pressure

by Randall Craig September 29, 2010

Have you felt the pressure to write a blog? If so, you’re not alone – many people (and businesses) succumb to the pressure. This results in a sparse, poorly written blog, disconnected from strategy, and which is eventually abandoned. Of course, the embarassing initiative is preserved forever somewhere on the internet, even if it is […]

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16 Blog Topic Ideas

by Randall Craig September 8, 2010

As an expert, writing a blog is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. If you are a marketer, a blog begins to create a community around your products and services. Blogging is one of the […]

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