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  • Content Creation:  Idea seeding

    Content Creation: Idea seeding

    Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline.  While it's tempting to think of this problem as writer's block, it is really a question of process gone wrong.  (Or [More]

  • Seven Reasons to Skip Social Media

    Seven Reasons to Skip Social Media

    If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can't help but notice that Social Media seems to have become mandatory – full stop. But are there circumstances where it makes sense NOT to use Social Media?  Where turning down the volume on [More]

  • When Sharing is not a Good Idea

    When Sharing is not a Good Idea

    If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the [More]

  • Blog Post Magic Bullet

    Blog Post Magic Bullet

    Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark.  Adding strategy [More]

  • Blog Cluster Strategy

    Blog Cluster Strategy

    "If you build it, he will come."  This quote, from the movie Field of Dreams, captures the hopes of many marketers:  write great content on your blog, and an audience will be magically attracted to you.  Thanks to Google this is partially true, but are there things that you can [More]

  • Social Relevance: Improving Your Signal-to-Noise Ratio

    Social Relevance: Improving Your Signal-to-Noise Ratio

    No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]

  • 17 Ways to Great Social Engagement

    17 Ways to Great Social Engagement

    Have you ever been disappointed with the engagement level of your blog?  Have you decided that this year something "better happen", to make it all worthwhile?  If so, you're not alone.  Here are 17 ways drive more users to your blog, and increase their engagement with it: Write great content.  [More]

  • What’s your 365?

    What’s your 365?

    January 11, 2006 holds a special significance.  Over a decade before that date I had put the Toronto Star online, as well as completed substantive work with the Globe and Mail and several major book publishers.  I was at the vanguard of online publishing (blogging wasn't invented then), yet I [More]

  • Landing Pages

    Landing Pages

    $134.81 Billion:  this is Google's 2019 ad revenue. Google's keyword-savvy Pay-per-click selling machine allows any organization (or person) to specify keywords, construct an ad, and specify how much they would pay for a click.  Google then puts the ad on a web page that contains the keywords. When a user [More]

  • Content Marketing and the Marketing Hierarchy of Trust

    Content Marketing and the Marketing Hierarchy of Trust

    "I am great!  Really.  Truly great!  Really!" How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness?  (Too many.)  How effective are these emails, LinkedIn profiles, ads, websites, TV commercials, or billboards?  (Not effective at all.) There is a trust hierarchy of marketing strategies: [More]

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