How often do you read a blog post that was just not relevant? Or from the blog writer's perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives? At a high level, there are three key steps that need to take place: [More]
Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline. While it's tempting to think of this problem as writer's block, it is really a question of process gone wrong. (Or [More]
If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can't help but notice that Social Media seems to have become mandatory – full stop. But are there circumstances where it makes sense NOT to use Social Media? Where turning down the volume on [More]
If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the [More]
Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark. Adding strategy [More]
"If you build it, he will come." This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically attracted to you. Thanks to Google this is partially true, but are there things that you can [More]
No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something "better happen", to make it all worthwhile? If so, you're not alone. Here are 17 ways drive more users to your blog, and increase their engagement with it: Write great content. [More]
January 11, 2006 holds a special significance. Over a decade before that date I had put the Toronto Star online, as well as completed substantive work with the Globe and Mail and several major book publishers. I was at the vanguard of online publishing (blogging wasn't invented then), yet I [More]
$134.81 Billion: this is Google's 2019 ad revenue. Google's keyword-savvy Pay-per-click selling machine allows any organization (or person) to specify keywords, construct an ad, and specify how much they would pay for a click. Google then puts the ad on a web page that contains the keywords. When a user [More]
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