Have you ever felt that you were being "sold" to? Perhaps an over-the-top marketing campaign, or perhaps a slightly-too-pushy salesperson? If so, then you're not alone; the question, however, is why. And why do organizations so often encourage such off-putting activities?
Some of the obvious reasons:The momentum of the past ("we've always done it this way.")Management focus on current-period sales ("we must make our numbers.")Overly aggressive commission plans. ("and If they don't make their quotas, we'll fire them.")Aggressive ad agencies looking to sell another campaign [...]
Think what it was like to be Lewis Downing Jr: Back in the mid-late 1800's, he was the President of the Abbot-Downing Company, one of America's most celebrated stagecoach manufacturers. He was at the top of his game, literally opening up the west with his vehicles. Lewis Downing Jr. supported an entire industry, from wagon wheel makers and other supplier companies, to stagecoach stations and an entire service sector.
While this is an interesting historical footnote, stagecoaches and wagon wheels are little more than curiosities. Fast forward 100 years, though: will people [...]
While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well.
Consider who is actually doing the writing:
Professional writers are educated in the craft of investigation and written expression, and spend an entire career learning how to convey complex concepts to their audiences. Over time, some will develop subject matter expertise, enabling them to write about ever-more-complex topics. Writers get paid by publications who need "quality" editorial content, written without an underlying self-serving bias.[...]