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11 ways to build creativity into brainstorming

posted September 30, 6:48 am

Many leaders find themselves faced with the difficult task of harnessing their team's creativity to solve challenging problems.  Yet so often, group brainstorming yields little or no significant benefits.  Why?

Sometimes it is a question of facilitation skills.  Sometimes a lack of creative process.  But often it is because of one key fact that is so often forgotten: at the core of great group creativity, is great individual creativity. This is where leaders need to focus.

People need time to think by themselves, and without this opportun [...]

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Insight: Rebranding recipe

posted September 23, 5:53 amHave you wondered why an organization's rebrand doesn't seem particularly right?  That maybe they missed something along the way?  A bad rebrand can mean that at best, it doesn't deliver the expected benefits, and at worst the brand is ridiculed in the market. There are no shortage of these flubs - here are two: The American SciFi cable channel renamed itself SyFy, presumably to appeal more widely.  Syfy is British street slang for syphilis, which definitely does not have much appeal. When Houston Oil and Internorth merged, they chose the name Enteron.  This name was quickly [...]
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Viewpoint: The Rebranding Decision

posted September 16, 6:04 amAt what point might it make sense to rebrand? Not a question to be taken lightly, but it has been asked - or considered - by just about every CEO and every marketer at one point or another. In the spirit of putting some objective criteria behind any decision to change, here are some ideas that can clarify the conversation, and ultimately lead to better brand decision-making. First, a quick definition of brand: it's not the logo, or the name.  The brand is the intrinsic quality of what you and the organization represent. It is how your organization interacts at each touchpoint, it is [...]
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.