posted December 19, 8:23 am
Where do you spend your organization's budget? Should it be on communications, or on training? Should it be on infrastructure, or on people? Inside the organization, or to partners?
While these may all be good questions, there is merit on reframing it - especially when it comes to questions around growth.
Money Now: These are investments that will drive immediate revenue: a specific ad campaign, a booth at a trade show, a product discount. Money Now means cashflow, positive budget results, and achieved quarterly objectives. The positive results reflect the quality of t [...]
posted December 12, 8:25 am
Last week's Tipsheet focused on the top eight factors in creating a great video. This week's Tipsheet takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients. I only wish I knew then what I know now!
9) Make-up: High definition video shows every pore on your face and every hair on your head, so heavy TV make-up is no longer advisable. Instead, aim to have a natural look: imagine someone is standing immediately in front of your face, having a con [...]
posted December 5, 8:23 am
When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others - and their mistakes.
Here are 15 factors that can improve both the production and the effectiveness of any videos that you produce:
1) Goal: The reason why a particular video is needed must be defined at the outset: if the video is successful, then what will it cause the viewer to do? Ego should have nothing to do with why you want to produce a video.
2) Repurposing: As [...]