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Randall's Resources
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Viewpoint: Microsoft LinkedIn

What do you do if you have a spare 26 billion hanging around? If you are Microsoft, you buy professional social networking site  What do you do if you are an avid LinkedIn user, or if LinkedIn is central to your organization's engagement and marketing plans?   Be happy, but just maybe, also be careful. Firstly, why would Microsoft make the purchase?  In many ways, Microsoft is like the Queen Mary: beautiful, but also big, bloated, and slow-to-turn. Its strength has always been on the desktop, with the one-two punch of the Windows operating system and the MS-Office suite. [...]

Avoiding tech project failures

Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize?  Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be the case?  Here are five key reasons for technology project failures – and how to avoid them. 1) No detailed Blueprint:  A Blueprint is the planning engagement that maps your processes, data, and systems, then determines how a particular type of software will b [...]

Is Content Dead? (Yes… and No)

Many marketers have recently "discovered" content marketing.  The theory is that if you put more content out there, prospects (clients, job candidates, members, etc) will find it, self-identify, and then beat a path to your doorstep. The benefits of investing in content are legion: an easier education and sales process, better quality leads, better conversion rates, reduced cost of sales, and a group of engaged ambassadors who willingly spread your good word throughout their networks.  So with so many benefits, an organization would have to be foolish not to invest in content, and in [...]


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and