Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

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Exceeding Expectations

Two people walk into the campground office. The park ranger warns that there are bears - and that it is dangerous. The first camper quickly replies - "that won't be a problem". The ranger says, "I hope you can run fast - very fast".  "Not really," the camper replied. "But I am faster than the other guy." This cute story illustrates the concept of relative expectations. It's not how fast the person can run, but that the speed is fast, relative to the other person. No where is this concept more important than on the social web. Consider the last time you interacted with an organization on [...]

Does it (Google) Translate?

If you are reading this, the chances are very high that you understand English. But what if you didn't? What if your target audience didn't? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content.

The not-so-obvious question is how. There are two main alternatives:

1. Custom Translations: On the surface, this merely involves sending the English text to a translator, and then posting the results on your website. Dig under the covers though, the reality is a bit more complex:

Choose the [...]

CASL: Six Name Recapture Strategies

The new Canadian Anti-Spam law (CASL) has recently gone into effect.  Canadians are (supposedly) no longer receiving non-consensual emails.  Yet spam continues to pour in from overseas - as do "legitimate" marketing emails from organizations outside of the country.  The only losers are the businesses that actually comply.  If your list has shrunken to a fraction of its former size, what can you do about it?

Of course ignoring CASL is still an option, but given the penalties, few might be willing to take that risk.  Waiting is also an option: perhaps the initial court cases will o [...]



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and