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Randall's Resources
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Five Steps to Reduce Risk

Are you keen on risk?  Do you seek it out?  Most people and organizations don't - and for good reason.  Yet risk is not necessarily bad: it is part of the risk-return equation; it identifies potential opportunity... and exposure. What is bad is unnecessary risk.  This simple framework can help: Step One: Identify all of the potential risks. (Including the risk of non-action). This is a brainstorm that should consider all of the potential problems that might occur. Step Two: Mitigation strategies. What can be done to reduce the chance that each risk might occur? What changes to pro [...]

New year, new thinking?

While the new year may in fact be refreshing, have you ever considered that your approach to marketing might be, at best, dated? That you might be following a strategy of incremental improvement, when a completely new approach might be what is really called for?  If so, you're not alone.  But why? It is much easier to use that new post-holiday energy to look for marginal gains using the paradigm you know and love. And it is far harder work to question the conventional wisdom that has delivered success in the first place. Consider the following marketing initiatives, vs an alternat [...]

14 key digital planning reads for 2017

Do you have a pile of reading, perhaps sitting at the corner of your desk?  Clippings that seem particularly important that you would get to "at some point"?  Or perhaps, a digital version kept safely in an obscure folder, just waiting for you to find the time to read? These clippings are particularly important, as they provide perspective that can influence all of your decisions going forward... so long as you actually get to them.  In this spirit, here are some of the most important digital reads from my pile: On building an elearning program: [...]


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and