posted October 9, 12:41 pm
With so much focus on public social media sites (Facebook, LinkedIn, Twitter, etc), many are now questioning how these same social media concepts might be used within the organization.
The fact is that most organizations function exceptionally well precisely because of the real-world social networks that have always existed. The difference is the name: water cooler conversations, going for a coffee or lunch, meetings, and collaboration.
When technology made its appearance several decades ago, collaboration was improved (or not?) through email and "reply all" on one hand, and by archi [...]
posted October 2, 7:15 am
Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions, and social engagement; underlying all of these activities, the marketer builds relationships.
But is there merit in growing marketing itself? Not the ad spend or departmental head count, but the number of simultaneous marketing initiatives that the organization can successfully run?
With tighter marketing budgets and a higher scrutiny of results, improved marketing [...]
posted September 18, 5:05 pm
Very often marketers look to the logo, web, advertising campaigns, and earned media to execute a brand strategy. But how might they look internally to do the same? Or rather, where might they look internally to do the same?
One of the most important systems within an organization is the intranet. While the external website is usually driven by marketing, the intranet is usually driven by the IT group. And while many IT groups have refocused into a responsive client-service model, the brand and marketing aspects of the Intranet are not usually job one. (Brand and marketing are [...]