Looking to grow your organization? If so, a key question is this: Where are all of the "new" zipcodes? The ones that live in different sectors and geographies? The ones who come from different cultural backgrounds and different generations? The first-time bums in seats?
One thing is for sure: these completely new prospects are not in one place: your social network.
As marketers become more comfortable with Social Media, it is too easy to forget Social's fundamental flaw: people in your network are like you. They found their way to you using a well-known path. T [...]
Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees? While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here's why: Every respondent will go (or should go through) a detailed costing and work effort estimation, effectively multiplying the rate by the number of hours.
Like their clients, each vendor needs to make enough money to stay in business: rent, technology, salaries, training, and the myriad of other costs need to be covered. S [...]