The term diversity has become associated with the human rights movement, and lives in the same space with terms such as enforcement, quotas, and affirmative action. Despite these seemingly negative terms, there is a powerful case for organizations to adopt a positive and proactive approach to diversity.
The usual argument for diversity is that an organization should mirror society in general, and its clients in specific. While true, the greatest benefit of diversity does not stem from this argument, but from another: the creative power of a diverse team.CONTINUE READING
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience?
Beyond the basic demographics, perhaps not as well as you might think. Do you capture the answers to these questions?If asked to describe your organization to a third party, do you know what they would say? If asked to describe your service quality, do you know how they would respond? Do they view you as strategic, or merely a 'vendor' that they must grudgingly pay? Are they open to using more of your services, o [...]