If you are reading this, the chances are very high that you understand English. But what if you didn't? What if your target audience didn't? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content.
The not-so-obvious question is how. There are two main alternatives:
1. Custom Translations: On the surface, this merely involves sending the English text to a translator, and then posting the results on your website. Dig under the covers though, the reality is a bit more complex:Choose the [...]
The new Canadian Anti-Spam law (CASL) has recently gone into effect. Canadians are (supposedly) no longer receiving non-consensual emails. Yet spam continues to pour in from overseas - as do "legitimate" marketing emails from organizations outside of the country. The only losers are the businesses that actually comply. If your list has shrunken to a fraction of its former size, what can you do about it?
Of course ignoring CASL is still an option, but given the penalties, few might be willing to take that risk. Waiting is also an option: perhaps the initial court cases will o [...]