Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline. While it's tempting to think of this problem as writer's block, it is really a question of process.
Idea seeding is a process for blog content idea generation that is both relevant, and efficient. While this technique won't work if you're writing literature or a movie, it will work for almost every professional blog. Here's the formula:
1) Choose a seed idea. This is usually stated as a challenge that [...]
After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm. He reminded me of a lunch we shared, where he had asked me how often he should tweet. I responded "David, do you see that bus outside?" He did. "A Twitter schedule is no different than a bus schedule."
Consider:If the bus comes too early or too late, you'll annoy those who come on time, and earn a reputation for being unreliable. People will stop using you. People will unfollow.If it follows a random route each day, no one will ever use the se [...]
There is an important lesson to be learned from fast food menus, and particularly, the vastly different strategies of McDonald's and Five Guys.
For those who aren't familiar with the McDonald's menu, there is something for everyone: burgers, fish, chicken (in a bun or nugget-style), salads, fries, gourmet coffee and desert. If you arrive for breakfast, you can choose from yogurt parfaits, oatmeal, eggs, muffins, egg McMuffins, juices and coffee. In other words, McDonald's is all about options, options, and more options.
At Five Guys, they sell thee items: a hamburger (with o [...]