Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into action...in a quick, action-oriented 60-second nugget.

First Name:
Last Name:
email:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

Insight: Unpacking the Relationship Curve

Have you ever felt that you were being "sold" to?  Perhaps an over-the-top marketing campaign, or perhaps a slightly-too-pushy salesperson?  If so, then you're not alone; the question, however, is why.  And why do organizations so often encourage such off-putting activities?

Some of the obvious reasons:  

The momentum of the past ("we've always done it this way.")Management focus on current-period sales ("we must make our numbers.")Overly aggressive commission plans. ("and If they don't make their quotas, we'll fire them.")Aggressive ad agencies looking to sell another campaign [...]
CONTINUE READING

Today Marketing or Tomorrow Marketing

Think what it was like to be Lewis Downing Jr:  Back in the mid-late 1800's, he was the President of the Abbot-Downing Company, one of America's most celebrated stagecoach manufacturers.  He was at the top of his game, literally opening up the west with his vehicles.  Lewis Downing Jr. supported an entire industry, from wagon wheel makers and other supplier companies, to stagecoach stations and an entire service sector.

While this is an interesting historical footnote, stagecoaches and wagon wheels are little more than curiosities.  Fast forward 100 years, though: will people [...]

CONTINUE READING

Viewpoint: Expert-writers and Writer-experts

While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well.

Consider who is actually doing the writing:

Professional writers are educated in the craft of investigation and written expression, and spend an entire career learning how to convey complex concepts to their audiences. Over time, some will develop subject matter expertise, enabling them to write about ever-more-complex topics.  Writers get paid by publications who need "quality" editorial content, written without an underlying self-serving bias.

[...]
CONTINUE READING

About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.