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My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into action...in a quick, action-oriented 60-second nugget.

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Randall's Resources
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Ten Questions to Improve Data Quality

Marketing has progressed significantly from the days of direct mail addressed to "occupant". Or has it? I recently received a snail-mail letter from a major corporation, addressed to Rondo Greg - not Randall Craig. My wife recently received an email addressed to her work address, asking whether her company - a major financial institution - would be interested in using the financial services... of their direct competitor. And of course most people have received emails that begin "Dear [Contact Name]", where it actually says "[Contact Name]" instead of their own name. For the f [...]
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Branding and Web Security

What determines the confidence in your brand?  Yes, the visual identity and what people see.  And yes, the experience and interaction people have, both online and in the real world.  And yes, the social media (and traditional media) buzz - both positive and negative.  But there is another factor, hidden from most marketers, that can have a critical impact: the security of your website. If a hacker gets into the website or prevents access to it, your brand is tugged into a very difficult place: trust suffers.  Even worse, if data is copied or stolen, your reputation is definitely in crisi [...]
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Viewpoint: Software as a Service – a Rocky Transition

There is no doubt that software as a service (SAAS) holds great promise, but are there downsides?  And for both software vendors and their customers, is it a disaster in the making?  (Maybe.) If you are not sure what SAAS is all about, it is the movement to rent software on a monthly basis, rather than purchase it outright. For software vendors, the benefits are huge: Far more profitable: no sharing margin with pesky distributors and retailers. No packaging, shipping logistics, or inventory costs. Direct sales to customers means a more robust, and exclusive marketing rela [...]
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.