Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

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Randall's Resources
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24 Branded Content Ideas

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal - often brand-building, competitive differentiation, or sales.

Done well, branded content is an important engagement tool. Done poorly, it looks clumsy and self-serving.

Here are 24 branded content thought-starters. Some are well beyond the "typical," and illustrate how persuasive - and flexible - this tool can be.

Guest blog postsA sponsored bloggerA sponsored speakerAdvertorials [...]

Social ROI: Connecting Community to Commitment

Do you have a creeping feeling that you will never get an adequate return on your Social Media investment?  If so, you're probably right. To improve Social ROI requires three key ingredients: the first reduces costs, and the second and third improve return. Improve program efficiency: Swap out experimentation and opportunism with goals, persona-based editorial calendars, monitoring, measurement, and time accountability. Strategy and structure help reduce the size of the investment.  Marketing automation: This is the family of initiatives that convert an unidentified community member i [...]

Creative Time and Place

How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are "born" with it. Others will say it is a matter of following a process.  And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful.

While all this may be true, there is one underlying expedient that can make a real difference to your creative output: change your perspective and creativity comes much easier.

Some ideas:

Do your creative "work" at a different time of day (Ear [...]


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and