No one cares about you - they care about how you can solve their problems. Write for your readers.
These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?
When it comes to using social media as a professional tool, there is a subtle shift that must happen. Instead of a self (or corporate) focus, the post must be designed to be user-relevant, and user-focused. It's true that celebrities (and politicians) o [...]
Special Note: Join me for a content-filled webinar on May 8th at 3PM EST - Get Real: Social Media Customer Service. We’ll explore your concerns on productivity and staff training, with a focus on social media beyond sales and marketing.
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google solves many problems. And a few choice words on Twitter or Facebook can let everyone know about the experience.
From an organization's perspective however, those "choice" words can be terribly [...]