Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into action...in a quick, action-oriented 60-second nugget.

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Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
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Websites: strategic assets or the newest commodity?

There is an old "joke" in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why this joke is so offensive.  And if we did, we expect that they would "smell a fish" if they were presented with a nonsense proposal. Yet surely there are differences between the cheapest websites, and the most expensive?  Should you look at your website as a commodity, or as your most i [...]
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Problem Solving with Appreciative Enquiry

In the olden days, external advisors would be called in whenever there is a problem to be solved.  Proposals would be reviewed, contracts negotiated, references checked, and the engagement would begin. The consulting team would show up, diagnose the source of the problem, and help the management team focus exclusively on getting rid of the bad.  Then the real problems would begin. The problem with this traditional problem-solving model is that the focus on the bad means that the everyday good is ignored. And while the "bad" problem may be solved, inevitably new issues come up because l [...]
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Building Front-line Buy-in

If there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs".  Some of them have names like Facebook, LinkedIn, Twitter, and YouTube.  Others have names like Salesforce, Marketo, Dynamics, and Infusionsoft.  Yet despite the great fanfare, why does the system's promise rarely materialize? Consider how the system is implemented: A problem is identified. A vendor prescribes the medicine: merely purchase software package X (or spend time doing Z), and all will be well. The software is purchased and configured. [...]
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.