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Randall's Resources
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Marketing Congruency

At one time, a marketer needed only consider a few communications channels: Print, TV, Packaging, and the speaking points within a salesperson's sales pitch. Today, all bets are off:  Traditional channels still exist, but have been eclipsed by the website, LinkedIn, Facebook, YouTube, Twitter, Pinterest, Instagram, and 100s of other Social Media sites.  These newer channels have one other key difference: given the social nature of Social Media, target audiences are influenced by third-party blogs, likes, shares, and comments. Today, marketers are facing two distinct challenges: 1) [...]

23 Reasons to Skip Social Media

There are many reasons why an investment in Social Media makes sense, but precious little about why it may not.  After advising on digital strategy and online engagement for over 23 years, here are 23 reasons why you should give it a skip:

When your target audience isn't online. When it is not "core" to your organization's success. Because Social Media doesn't close the sale: real people do. Because you suspect that the value of likes, comments, and shares are over-valued. Because Social Media is not producing the results you expect. When there is no accounta [...]

Identity theft and email spoofing

Think your identity is secure?  Think again - it isn't. Consider this email that a colleague recently received from "me":

Hello Monty,

How are u doing? I will like you to handle an International bank transfers for me with some other few transactions today but first,let me know the required information needed to process an international bank transfer.

I will appreciate a quick response from you.




Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and