Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into action...in a quick, action-oriented 60-second nugget.

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Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
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Insight: Rebranding recipe

Have you wondered why an organization's rebrand doesn't seem particularly right?  That maybe they missed something along the way?  A bad rebrand can mean that at best, it doesn't deliver the expected benefits, and at worst the brand is ridiculed in the market. There are no shortage of these flubs - here are two: The American SciFi cable channel renamed itself SyFy, presumably to appeal more widely.  Syfy is British street slang for syphilis, which definitely does not have much appeal. When Houston Oil and Internorth merged, they chose the name Enteron.  This name was quickly [...]
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Viewpoint: The Rebranding Decision

At what point might it make sense to rebrand? Not a question to be taken lightly, but it has been asked - or considered - by just about every CEO and every marketer at one point or another. In the spirit of putting some objective criteria behind any decision to change, here are some ideas that can clarify the conversation, and ultimately lead to better brand decision-making. First, a quick definition of brand: it's not the logo, or the name.  The brand is the intrinsic quality of what you and the organization represent. It is how your organization interacts at each touchpoint, it is [...]
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Eight email marketing letters

Do you use email every day for marketing and outreach?  Not every email is the same - there are a number of different types, each with a different goal.  How many have you used?  Great marketers know that using the right stimulus at the right time will yield the desired results.  Using marketing emails inappropriately will only annoy the recipient - and drive them away. Eight email marketing letters: Buy Now offer:  This email assumes that the prospect is ready to purchase at the precise time that you are ready to sell.  It is vastly overused, usually by list-scraping spa [...]
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.