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Stealing Ideas and Social Media

In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution, and the importance of quoting the source. In today's world of social media, have these rules changed?  Sadly, there seems to be a range of experience and practices for content that is used in a blog, without permission: A quoted sentence or paragraph with the name of the author and a link to the source A quoted sentence or paragraph, with the name of the author, but no link A quoted sentence or paragraph, with an anonymous attribution [...]

Looking for growth: Back to basics

Looking to grow your organization?  If so, a key question is this:  Where are all of the "new" zipcodes?  The ones that live in different sectors and geographies?  The ones who come from different cultural backgrounds and different generations?  The first-time bums in seats?

One thing is for sure:  these completely new prospects are not in one place:  your social network. 

As marketers become more comfortable with Social Media, it is too easy to forget Social's fundamental flaw: people in your network are like you. They found their way to you using a well-known path.  T [...]


Avoiding costly web development corner cutting (Part II: 15 ways developers cut corners)

Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees?  While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here's why:  Every respondent will go (or should go through) a detailed costing and work effort estimation, effectively multiplying the rate by the number of hours. 

Like their clients, each vendor needs to make enough money to stay in business: rent, technology,  salaries, training, and the myriad of other costs need to be covered.  S [...]



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and