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Randall's Resources
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How journalists improve reader engagement

What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book?  Journalists and editors realize that they have to work exceptionally hard to get people to actually read what they write. And unless you actually do so, their work has no value - so they have become experts on "hooking" you in.  Here's how they do it. When a reader is reading, they are actually engaged in two activities: they are consuming the content, and they are evaluating whether they will read further.   The competition for the reader's attention i [...]

The Power of Diversity

The term diversity has become associated with the human rights movement, and lives in the same space with terms such as enforcement, quotas, and affirmative action.  Despite these seemingly negative terms, there is a powerful case for organizations to adopt a positive and proactive approach to diversity.

The usual argument for diversity is that an organization should mirror society in general, and its clients in specific.  While true, the greatest benefit of diversity does not stem from this argument, but from another: the creative power of a diverse team.


A Different Market Research

You invest in events, send out emails, educate, and send invoices.  But how well do you really know your target audience?  

Beyond the basic demographics, perhaps not as well as you might think.  Do you capture the answers to these questions?

If asked to describe your organization to a third party, do you know what they would say? If asked to describe your service quality, do you know how they would respond? Do they view you as strategic, or merely a 'vendor' that they must grudgingly pay?  Are they open to using more of your services, o [...]


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and