There are many reasons why an investment in Social Media makes sense, but precious little about why it may not. After advising on digital strategy and online engagement for over 23 years, here are 23 reasons why you should give it a skip:When your target audience isn't online. When it is not "core" to your organization's success. Because Social Media doesn't close the sale: real people do. Because you suspect that the value of likes, comments, and shares are over-valued. Because Social Media is not producing the results you expect. When there is no accounta [...]
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