Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal - often brand-building, competitive differentiation, or sales.
Done well, branded content is an important engagement tool. Done poorly, it looks clumsy and self-serving.
Here are 24 branded content thought-starters. Some are well beyond the "typical," and illustrate how persuasive - and flexible - this tool can be.Guest blog postsA sponsored bloggerA sponsored speakerAdvertorials [...]
How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are "born" with it. Others will say it is a matter of following a process. And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful.
While all this may be true, there is one underlying expedient that can make a real difference to your creative output: change your perspective and creativity comes much easier.
Some ideas:Do your creative "work" at a different time of day (Ear [...]