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Four Tests for Auditioning your Posts

Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond inappropriately?

If so, consider these four tests that a post needs to pass:

Is the post legal? Many organizations operate under laws and regulations that constrain certain types of online responses. Governments, regulators, and financial services organizations clearly fall into this category, but privacy laws impact every organization.  Don't post if it skirts the law.Is the post e [...]

Growing Social Legs: Event-powered Communities

I recently had the opportunity to briefly meet Lixin Fan, director of the film, I Am Here, at TIFF, the Toronto International Film Festival.  A documentary film maker, he described the challenge of condensing 400 hours of content into a 90 minute movie, as he followed his subject matter over a six month period.

"Selling" the movie to distributors and driving public demand for the movie was his real challenge... or was it?

Lixin Fan's ulterior goal was to show the real China, and particularly the younger generation, to foster an understanding of the country on an international s [...]


Social Media: Buy or Rent?

What do houses, cars, and Social Media all have in common?  For one thing, they all share a primary question:  Buy or Rent.  Buy a house, or look for a rental?  Buy a car, or lease it?  And should we rent our Social Media, or build our own?

Most leaders don't even think about this last question, because they don't consider that Facebook, LinkedIn, Twitter, YouTube (and in fact, every Social Media site) is rented space. 

We don't control these sites, and, on a whim, the site owner can make any change they wish, without notice or recourse.  And if we think that this is acce [...]



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and