As an expert, writing a blog (or doing a short video) is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. If you are a marketer, this content begins to create a community [More]
When you are doing a major presentation, writing a blog, or posting online, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose - and you [More]
Have you committed to writing a blog, only to find that you don't quite write as often (or as well) as you'd like to? Or have you decided to use Twitter, only to find that you never really have much to say - let alone time to say it? If [More]
When you read a book or newspaper article, do you think that the writer got it "perfect" on the very first draft? Or do you think that an editor (or two) may have made a few changes, prior to publication? Yet, too ofen when we ourselves write a memo, report, [More]
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