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Blogging

  • The Power of a (Broken) Promise

    The Power of a (Broken) Promise

    Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]

  • Critical Mass

    Critical Mass

    What do Google, Apple, HP, Facebook, and General Motors have in common?  Those with a financial background might suggest that each of these companies has a market capitalization in the billions.  The patriotic would suggest that each is an example of American ingenuity – and that each represented the best [More]

  • Smarter than Google

    Smarter than Google

    There is no shortage of  "experts" living in the dank underworld of the business called "SEO", or Search Engine Optimization.  This is the black art of finding ways to make your web site, Social Media profile, blog, and other web properties appear at the top of the Google organic search [More]

  • Pictures from the Masters

    Pictures from the Masters

    Today, we go to the world's museums and galleries to admire the Masters.  We see how each brush stroke creates the picture, but often so much more: a window into the emotions of the painter.   And we marvel how indeed, their work has stood the test of time. Unfortunately, we [More]

  • A New York state of mind

    A New York state of mind

    How would you describe a typical New Yorker?  More likely than not, you wouldn't use the same words to describe someone from Los Angeles, or from a small mid-western town. People are a product of their environment, and often will take on the mindset, attitudes, and perspectives of where they [More]

  • Strategy and Synergy

    Strategy and Synergy

    Many people are interested in writing a blog, particularly if they have special expertise.  Yet, the specific topic area of the blog usually eludes them.  Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]

  • Blog Intentions

    Blog Intentions

    With so many people and organizations getting on the blogging bus, it seems that blogging must be very important. But why? Deciding on a strategy helps clarify the underlying purpose of the blog itself, and provides focus to the writing. Here are some of the reasons that we've come across; [More]

  • Personal Blog Branding

    Personal Blog Branding

    "You only have one chance to make a good first impression." This is the siren song of personal branding, and is what causes millions of people to think carefully about what they wear each day. Too bad though, that in today's too-fast social media world, the first impression does not [More]

  • No Blog Pressure

    No Blog Pressure

    Have you felt the pressure to write a blog? If so, you're not alone - many people (and organizations) succumb to the pressure. This results in a sparse, poorly written blog, disconnected from strategy, and which is eventually abandoned. Of course, the embarassing initiative is preserved forever somewhere on the [More]

  • 16 Blog Topic Ideas

    16 Blog Topic Ideas

    As an expert, writing a blog (or doing a short video) is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. If you are a marketer, this content begins to create a community [More]

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