by Randall CraigFiled in: Blog, Blogging, Make It Happen Tipsheet, Social MediaTagged as: Content Marketing, Copywriting, Digital Strategy, Legal Compliancy
Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond inappropriately?
If so, consider these four tests for choosing when to respond:
Every post, reply, comment, share and retweet needs to audition for a spot on stage. Look back over the last month, and assess whether your responses – or your organization’s – get a passing grade. Legal and ethical are easy – the challenge is achieving balance between the last two.
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