by Randall CraigFiled in: Blog, Blogging, Make It Happen Tipsheet, TrustTagged as: Engagement, Privacy, Strategy, Technology
It’s amazing how a “different” perspective-type post generates a ton of feedback. Two years ago I wrote a post on how to become invisible on the web. The post described how to remove your footprint, guard your privacy, and generally how to avoid being digitally targeted.
The post also generated a firestorm of comments – here are a few:
So in reverse order, my responses:
4) I don’t really think I’ve pulled the pin on the grenade: I would say I have shone a light into a murky and difficult area, and have challenged those who use the digital channel to smarten up. My call to action was relatively clear: This week, look at how your organization uses data, and decide whether you are being transparent enough with your users. An organization thrives when there is trust, and lack of transparency is the grenade that blows it up.
3) Why tell our customers about these links? Am I really telling them something that they didn’t already know? If they didn’t know about them already, they can find out easily enough. Separately, my blog is more focused on organizations, not individuals, so where is the terrible downside in sharing the information? There isn’t.
2) What am I missing? Perhaps two things:
1) I thought your blog was about how to use digital in business. See above. But let me also share why, after over a decade writing the Tipsheet each week, I continue to write it. Yes, it helps generate awareness, and I suppose that it does bring in business. But writing the blog helps me explore many of these issues in greater depth, so when asked, the thinking has already been done. And it helps position me as an independent and objective expert.
This blog is really about rethinking strategy and tactics at the intersection of marketing and technology. And each of my posts looks at specific aspects of this – and how to translate that knowledge into action.
What goals are you trying to accomplish with your blog? The goals should be both for the blog as a whole, as well as an individual post. This week, spend time reviewing your blog to see whether in fact what you write is keyed to these two goals.
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