by Randall CraigFiled in: Blog, Blogging, Make It Happen TipsheetTagged as: Video, YouTube
If you are reading this white paper, you are in the minority. Some people have challenges reading the English language. Others have difficulty without their reading glasses. And still others just don’t enjoy reading at all.
There is a reason why YouTube and TikTok – and TV, and Netflix – are so popular: many people prefer to consume content by watching it
While we remain bullish on the strategy of blogging, who says that video shouldn’t be part of this mix as well? And at the same time, where else might video fit into your marketing and business development plans? Consider these eight different approaches to using video:
There are many other video formats: from documentaries, to a news desk format, to shorter person-on-the-street interviews; the limit is your creativity.
While video is not perfect, it is clearly here to stay. The flexibility that it provides means that it should have some place in your marketing mix.
Based on your current marketing plan, are there any particular formats that you might not be using, but should? Or a format that you’ve never used? Review the list, and then give one of the most promising formats a try.
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