The number of ways you can use Social Networks seems boundless: connecting to former colleagues and old friends, sharing up-to-the-minute news, creating a community of common interest, marketing, sales, recruiting, investor relations, and so on. At the same time, there is the downside: endless time wasted, brand risk, and identity theft. With so much emphasis – from just about everywhere – on Social Media, it seems apropos to list some of the more effective tips and perspectives:
- The Centre of Gravity: The most important way to keep your Social Media relevant.
- Twitter Strategy: Eight strategies to use Twitter.
- Too Many Friends?: When (and why) to “defriend” from others.
- Social Notworking: Avoid embarassment by following some simple dos and don’ts
- 25 Hours of Status Updates: A strategy for becoming more efficient/effective.
- Out without the Shout: Changing your communication style from broadcasting to engagement.
- Anti-Social Networking: This headline says it all: when Social Networking is anti-social.
- Social Media Sinkholes: How much time is too much time to spend?
- Social Media Manners Matter: What NOT to do in Social Networking.
- Follower, Friend, or Family?: Explores the hierarchy of relationships: it’s not all black or white.
This week’s action plan: The very nature of Social Media is to share ideas, links to resources, then use these as a basis for discussion. This week, send a link to your favorite tip from this list to your colleagues and friends: it will improve their experience, and because the web is social, it will also improve yours.
Special request: Do you have any special Social Media tips? Send them in, and I will compile for a future Make It Happen post.
Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.
Randall Craig
@RandallCraig (follow me)
www.RandallCraig.com
www.108ideaspace.com
www.ProfessionallySpeakingTV.com
About Randall Craig
Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.
