The number of ways you can use social networks seems boundless: connecting to former colleagues and old friends, sharing up-to-the-minute news, creating a community of common interest, marketing, sales, recruiting, investor relations, and so on.s

At the same time, there is the downside: endless time wasted, brand risk, and identity theft. With so much emphasis – from just about everywhere – on social media, it seems appropriate to list some of the more effective tips and perspectives:

• The Center of Gravity: The most important way to keep your social media relevant.
• Twitter Strategy: Eight strategies to use X (formerly Twitter).
• Too Many Friends?: When (and why) to “defriend” from others.
• Social Notworking: Avoid embarassment by following some simple dos and don’ts
• 25 Hours of Status Updates: A strategy for becoming more efficient/effective.
• Out without the Shout: Changing your communication style from broadcasting to engagement.
• Anti-Social Networking: This headline says it all: when social networking is anti-social.
• Social Media Sinkholes: How much time is too much time to spend?
• Social Media Manners Matter: What NOT to do in social networking.
• Follower, Friend, or Family?: Explores the hierarchy of relationships: it’s not all black or white.

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