by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Social MediaTagged as: Reputation
Social media is used by recruiters to look for “hidden” candidates and to disqualify inappropriate ones. It is used by sales reps to look for new prospects and connect better with existing ones. And it can be used by you to connect outward to those you know, and to develop your reputation with those you don’t.
For all these reasons and more, we spend increasing amounts of time on sites like LinkedIn and Facebook, often without a clear return on our time investment, and sometimes doing more harm than good. After so many years of Social Media ubiquity, it’s not a bad idea to return to first principles:
This week’s action item: Despite the risks, Online PR and Social Media represent a tremendous opportunity to significantly extend your personal profile. The only question is whether you use the tool strategically or not. This week, at a minimum, go through each site that you are registered on, and make sure that each is up-to-date, and consistent. (For more information on Social Media strategy, see http://www.OnlinePRSocialMedia.com)
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