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Anti-social Networking

by Randall Craig on May 11, 2010

Filed in: Blog, Make It Happen Tipsheet, Social Media

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Have you ever been in a business meeting where some people are focusing intently… on their BlackBerry’s? Or have you been on an airplane, where most people are listening carefully… to their iPods? Or perhaps with your family at the dinner table, with several people texting, checking Facebook, or doing something else with their network?

Ironically, the technology that connects us with other people can also disconnect us with those we are closest with: our colleagues, clients, suppliers, and even our families.

Social Media etiquette, when it comes down to it, is rooted in common sense. The challenge, however, is that the immediacy of connection that the mobile web provides, distracts us from the “important” activities that we are doing in the real world. And since many of us consider ourselves excellent multitaskers, being in two places at once (in the meeting and in our mobile devices) the problem is compounded.

This week’s action plan: Social networking shouldn’t be anti-social. Choose to focus on the task at hand – and to be “with” the people who you are physically with. Don’t just turn your smartphone to vibrate, but when you are in a meeting, put it in your briefcase or purse. Not only will you get more out of your real-life interaction, you’ll send a message to those that you’re with: they matter.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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