Have you ever been in a business meeting where some people are focusing intently… on their smartphones? Or have you been on an airplane, where most people are listening carefully… to Spotify or Apple Music? Or perhaps with your family at the dinner table, with several people texting, checking Facebook, watching TikToks, or doing something else online?

Ironically, the technology that connects us with other people can also disconnect us with those we are closest with: our colleagues, clients, suppliers, and even our families.

Digital etiquette, when it comes down to it, is rooted in common sense. The challenge, however, is that the immediacy of connection that the mobile web provides, distracts us from the important activities that we are doing in the real world. And since many of us consider ourselves excellent multitaskers, being in two places at once (in the meeting and in our mobile devices) the problem is compounded.

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