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BLOGIt’s not about me

by Randall CraigFiled in: Blog, Communication, CRM, Make It Happen Tipsheet, Networking, Social MediaTagged as: ,

Maybe you also have seen this TV commercial. After a service encounter, an attractive executive faces the camera, smiles and says, “It’s all about me.”

If someone said this type of comment to you, what would you think? If everyone had this type of attitude, we wouldn’t have volunteers, mentors, coaches, or charity. Networking would be all about taking, not give-to-get. Work teams would be unproductive and political, and families would fall apart. “It’s all about me.”

While this thinking may be somewhat extreme, one quick look online shows that we are fast moving in this direction, if we are not already there. Consider:

  • How many people do you know who seem to “live” on Facebook, TikTok, or some other Social Network, posting every lurid detail of their life. (Instead of actually living their life?)
  • How often do you look at others’ status updates and wonder why they posted what they did.  (Really, who cares about today’s trip to the dentist?)
  • Consider yourself. What is the me-to-we ratio in your posts? What percent are all about you versus all about others?


The secret to successful networking, successful relationships, and successful selling is to remember that it is all about them, and not about you.  This week, remember “them” each time you spend time online.

Marketing insight: It’s (not) about me is even more true when it comes to marketing. Prospects don’t care about you – they only care about how you can solve their problem. Next time you post about your organization, product, or service, keep this in mind: it’s all about them.

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