Maybe you also have seen this TV commercial. After a service encounter, an attractive executive faces the camera, smiles and says, “It’s all about me.”

If someone said this type of comment to you, what would you think? If everyone had this type of attitude, we wouldn’t have volunteers, mentors, coaches, or charity. Networking would be all about taking, not give-to-get. Work teams would be unproductive and political, and families would fall apart. “It’s all about me.”

While this thinking may be somewhat extreme, one quick look online shows that we are fast moving in this direction, if we are not already there. Consider:

• How many people do you know who seem to “live” on Facebook, TikTok, or some other Social Network, posting every lurid detail of their life. (Instead of actually living their life?)
• How often do you look at others’ status updates and wonder why they posted what they did.  (Really, who cares about today’s trip to the dentist?)
• Consider yourself. What is the me-to-we ratio in your posts? What percent are all about you versus all about others?

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