Skip navigation

Give-to-Get

  • It’s not about me

    It’s not about me

    Maybe you also have seen this TV commercial. After a service encounter, an attractive executive faces the camera, smiles and says, "It's all about me." If someone said this type of comment to you, what would you think? If everyone had this type of attitude, we wouldn't have volunteers, mentors, [More]

  • Three Marketing Models

    Three Marketing Models

    Frameworks and models are a great way to unpack a challenge, and often provide clues as to how it might be solved.  Here are three that I have written about extensively in my books... but never together. Model One: One of the most powerful real-world networking techniques is called "give-to-get". [More]

CATEGORIES

Back to top