So how to solve this problem? The high-level answer is that this is precisely what marketing should be doing: generating leads. And turning leads into proposals is precisely what the business development function is responsible for. So where's the disconnect? Yes, CRM, marketing automation, content strategy, thought leadership, newsletters, advertising, [More]
Without a doubt, LinkedIn is the premier business networking tool. It has come a long way as a repository for your contacts and an online version of your resume: It has a complete suite of recruitment tools, sales tools (e.g. LinkedIn Sales Navigator), advertising tools, and more. But strangely, not [More]
After arriving at an event and noticing a few people you know - and hundreds that you don't - what is your first inclination? a) To make a bee-line to those you know? b) To introduce yourself to those you don't? c) None of the above? Sadly, more people are [More]
Each summer for the last three years, my wife and I have stayed at the same hotel while visiting the Montreal Jazz Festival. Each time Ali was at the desk checking us in with a smile. Each time asking us a question or two. Not only did he know his [More]
How good are you, really? While we all may have our own (sometimes inflated) opinions of our greatness, the reality of our expertise - and our personal brand - is always defined by others. Social Media, for the first time ever, gives us the opportunity to find this out directly. [More]
Maybe you also have seen this TV commercial. After a service encounter, an attractive executive faces the camera, smiles and says, "It's all about me." If someone said this type of comment to you, what would you think? If everyone had this type of attitude, we wouldn't have volunteers, mentors, [More]
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming "agreeable" content? While we may think we do the former - who doesn't have a self image of being open-minded - too often we live in a bubble. The promise of [More]
Consider these Tipsheets: there are over 650 of them, and they certainly don't "sell" anything. Each week, I give away a small nugget of information, and tie it to an immediate action. These non-salesy Tipsheets, like the vast majority of blogs, are designed to credentialize expertise and build trust, slowly [More]
Are you still playing the numbers game with your Social Media accounts? When you first sign up, you aim for ten connections. Then 50, 100, 250, and finally the coveted 500 - you've arrived. And then you aim for 1000. Then 2000. How many is too many? As I look [More]
Even from the most committed employees, one question comes up over and over again: where does Social Media fit into my next job search. It might be couched in different language (How do I develop professional profile/How do I take advantage of Social tools for support, etc), but the question [More]
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