Make It Happen
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After arriving at an event and noticing a few people you know – and hundreds that you don’t – what is your first inclination?

a) To make a bee-line to those you know?
b) To introduce yourself to those you don’t?
c) None of the above?

Sadly, more people are choosing none of the above.

In the olden days, this usually meant heading to the bar to get a drink, picking over a few hors d’oeuvres, and then standing at the side of the room, concentrating intently and importantly at your food, all the while noticing others doing the same. When the food (or drink) was finished, you would then start looking for at least one person you knew. People choose the comfortable, especially when networking.

Today, none of the above means something completely different. Today, when confronted with the uncomfortable, a large number of people whip out their smartphone and start checking their email, checking Twitter, checking Facebook and so on.  To the outside observer, this “networker” does not want to be disturbed: they are seemingly engaged in an activity far more important than the real-life interactions at the networking event itself.

The reality is that the smartphone has become no more than a crutch – an addictive snack filled with empty calories.  And ironically, Social Networking has become an obstacle to real world connections, especially when used during networking events.

This week’s action plan: Don’t let yourself miss the opportunity to engage fully with each and every person at your next networking event. Before you begin, put your phone in Airplane Mode. The texts can wait, and voice-mail will take care of any missed calls.

Bonus idea #1: If you know that you will be seeing a few specific people at the event, use your smartphone before the meeting to check out their status, blog posts, latest Tweets etc.  This intelligence gathering can provide some interesting background to your conversation.  Just put your smartphone away before the event itself.

Bonus idea #2: If you really feel the need to hold your smartphone the entire time, take a picture of yourself with each person you network with; later send it to them, and post online.

Bonus idea #3:  Attendees at meetings also will retreat into their smartphones. An airplane-mode meeting will be more productive and engaging.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders


Maybe you also have seen this TV commercial. After a service encounter, an attractive business woman (an actress, no doubt) faces the camera, smiles and says, “It’s all about me.”

If someone said this type of comment to you, what would you think? If everyone had this type of attitude, we wouldn’t have volunteers, mentors, coaches, or charity. Networking would be all about taking, not give-to-get. Work teams would be unproductive and political, and families would fall apart. “It’s all about me.”

While this thinking may be somewhat extreme, one quick look at Social Media shows that we are fast moving in this direction. Consider:

  • How many people do you know who seem to “live” on Facebook or some other Social Network, posting every lurid detail of their life. (Instead of actually living their life?)
  • How often do you look at others’ status updates on LinkedIn, Twitter or Facebook and wonder why they posted what they did.  (Really, who cares about today’s trip to the dentist?)
  • Consider yourself. What is the me-to-we ratio in your posts? What percent are all about you versus all about others?

This week’s action plan: The secret to successful networking, successful relationships, and successful selling is to remember that it is all about them, and not about you.  This week, remember “them” each time you post to the (social) web.

Marketing insight: It’s (not) about me is even more true when it comes to marketing. Prospects don’t care about you – they only care about how you can solve their problem. Next time you post about your organization, product, or service, keep this in mind: it’s all about them.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders

The Social Bubble: Finding Your Tribe

by Randall Craig June 21, 2012

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think it is the former – who doesn’t have a self image of being open-minded – too often we live in a bubble. The promise of the social web was connection […]

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Who is your Mahamood?

by Randall Craig December 6, 2011

Ever wonder about the impact you made with those you’ve touched? Whether you would be remembered or not? And for what? Every so often, we get a stark reminder of this: someone doesn’t remember you – but you think they should. Or someone comes up to you and reminds you about a special conversation – […]

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