With all of the wheel-spinning and effort spent on social media, wouldn't it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or "continue the conversation". But actually sell. Here are four ways that social media can be use to sell [More]
Looking for the fine print on successfully using Twitter/Chat at your event? Here is Part two: [Read part one] 1) Choose a hashtag: Choosing a unique hashtag is critical; if you choose one that another organization is using, then their comments will be mixed in with yours. CAFE, for example, [More]
You've decided - or you've been told - that it is time that your meeting incorporates Twitter. In fact, the young keener in your office has assured you that doing so is actually quite easy - just set up a Twitter wall. Unfortunately, you know that whenever anyone says this, [More]
Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Before answering that question, it is useful to distinguish between content that you want to be widely [More]
If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the [More]
Each summer for the last three years, my wife and I have stayed at the same hotel while visiting the Montreal Jazz Festival. Each time Ali was at the desk checking us in with a smile. Each time asking us a question or two. Not only did he know his [More]
Are you one of the millions who remain uncertain about using Twitter? While I've written about this before (Twitter Strategies), I thought it might be worthwhile to boil it down again, but from a different perspective. Here are five key Twitter activities that might expose a previously hidden opportunity: Monitor: Professional [More]
Unfortunately, this zeal to include Social Media is often done thoughtlessly. There are numerous cases where "doing" Social Media makes no sense at all. Three examples: 1) When there is no call to action - or when there isn't even a social address provided. In the picture above, taken at [More]
No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google solves many problems. And a few choice words on Twitter or Facebook can let everyone know about the experience. From an organization's [More]
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