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Social Media

  • Back-Stories, Lessons, Ali, and Hymie

    Back-Stories, Lessons, Ali, and Hymie

    Each summer for the last three years, my wife and I have stayed at the same hotel while visiting the Montreal Jazz Festival. Each time Ali was at the desk checking us in with a smile. Each time asking us a question or two.  Not only did he know his [More]

  • Twitter Strategy, Take Two

    Twitter Strategy, Take Two

    Are you one of the millions who remain uncertain about using Twitter? While I've written about this before (Twitter Strategies), I thought it might be worthwhile to boil it down again, but from a different perspective. Here are five key Twitter activities that might expose a previously hidden opportunity: Monitor: Professional [More]

  • Social Over-Indulgence

    Social Over-Indulgence

    Unfortunately, this zeal to include Social Media is often done thoughtlessly.  There are numerous cases where "doing" Social Media makes no sense at all.  Three examples: 1) When there is no call to action - or when there isn't even a social address provided. In the picture above, taken at [More]

  • Social Relevance: Improving Your Signal-to-Noise Ratio

    Social Relevance: Improving Your Signal-to-Noise Ratio

    No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]

  • Scenario Planning: Social Response Strategy

    Scenario Planning: Social Response Strategy

    What do you do when you are disappointed with a product or service that you have purchased?  Most people turn to the web: a quick check on Google solves many problems.  And a few choice words on Twitter or Facebook can let everyone know about the experience. From an organization's [More]

  • Social Media Planning Calendar

    Social Media Planning Calendar

    How do you organize your Content Marketing and Social Media activities?  Most people have a system - whiteboards, excel documents, Google Calendar, or often, scraps of paper.  Unfortunately, none of these are as effective, or efficient, as they might be.  And they certainly don't help you share your activities with [More]

  • Viewpoint: Social Media – Going Out of Business

    Viewpoint: Social Media – Going Out of Business

    Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small.  You could create a bulletin board on your site.  An interactive calculator. A "guestbook" (remember those?)  Or get people to sign up to a ListServ and participate in a discussion via email.  [More]

  • 17 Ways to Great Social Engagement

    17 Ways to Great Social Engagement

    Have you ever been disappointed with the engagement level of your blog?  Have you decided that this year something "better happen", to make it all worthwhile?  If so, you're not alone.  Here are 17 ways drive more users to your blog, and increase their engagement with it: Write great content.  [More]

  • What’s your 365?

    What’s your 365?

    January 11, 2006 holds a special significance.  Over a decade before that date I had put the Toronto Star online, as well as completed substantive work with the Globe and Mail and several major book publishers.  I was at the vanguard of online publishing (blogging wasn't invented then), yet I [More]

  • Eight Great Social Media Reads

    Eight Great Social Media Reads

    Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical - and thought-provoking articles on the topic. 1) When users defect:  Understanding why users leave, and what to do about it. 2) Six Steps to Strategic Blogging:  How to [More]

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