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Social Media

  • Growing Social Legs: Event-powered Communities

    Growing Social Legs: Event-powered Communities

    "Selling" the movie to distributors and driving public demand for the movie was his real challenge... or was it? Lixin Fan's ulterior goal was to show the real China, and particularly the younger generation, to foster an understanding of the country on an international stage. At the same time, the [More]

  • Social Media: Buy or Rent?

    Social Media: Buy or Rent?

    What do houses, cars, and Social Media all have in common?  For one thing, they all share a primary question:  Buy or Rent.  Buy a house, or look for a rental?  Buy a car, or lease it?  And should we rent our Social Media, or build our own? Most leaders [More]

  • Real World or Digital

    Real World or Digital

    Despite the near ubiquity of Social Media, you can't say hello to your Starbucks barista there.  Putting aside Zoom, which isn't Social Media anyway, you can't see your team's body language during a meeting.  You can't celebrate with friends and family in real-time.  Everything seems to be in 2D - [More]

  • LinkedIn Groups: to join or not?

    LinkedIn Groups: to join or not?

    "You have been invited to be part of the LinkedIn group ABCDE."  With millions of groups available and more created every day, it is tempting to join - but should you? There is nothing wrong with a gut decision to click the join button, but there is also nothing wrong [More]

  • 17 Ways to Reduce Engagement

    17 Ways to Reduce Engagement

    Is Engagement at the center of your digital strategy? Likely yes.  But is it possible that you are working at cross-purposes, spending time and resources on negative activities that actually result in disengagement?  If so, you're not alone. Use this post as a checklist: how many of these seventeen negative [More]

  • 27 Year Internet Anniversary

    27 Year Internet Anniversary

    What were you doing on the Internet 27 years ago, circa 1993/1994?  At that time, there were only between 200 and 2000 websites, depending on how you counted.   Most people had no idea what the web was all about, and email was still a big leap for many organizations. 27 [More]

  • Social Media Slimming Down: Costly or Gone

    Social Media Slimming Down: Costly or Gone

    There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we want to know. But it has been providing less, and less, and less. Consider the [More]

  • An Optimal Twitter Schedule

    An Optimal Twitter Schedule

    After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm.  He reminded me of a lunch we shared, where he had asked me how often he should tweet.  I responded "David, do you see that bus outside?"  He did.  [More]

  • Seven Reasons to Skip Social Media

    Seven Reasons to Skip Social Media

    If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can't help but notice that Social Media seems to have become mandatory – full stop. But are there circumstances where it makes sense NOT to use Social Media?  Where turning down the volume on [More]

  • Testing the Social Conversation

    Testing the Social Conversation

    Have you ever put your social influence to the test?  Or said another way, do others find you half as interesting as you do yourself?  If you're not sure, here are seven ideas that might spur some different thinking. 17 Ways to Great Social Engagement: Not sure why your blog [More]


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