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Social Media

  • Smarter than Google

    Smarter than Google

    There is no shortage of  "experts" living in the dank underworld of the business called "SEO", or Search Engine Optimization.  This is the black art of finding ways to make your web site, Social Media profile, blog, and other web properties appear at the top of the Google organic search [More]

  • Social Media Fatigue

    Social Media Fatigue

    If you're like most people, you get four types of email: the kind you want, the kind you don't want (spam), invitations to "connect" on the latest social media website, and updates from your social media platforms. It's the third and fourth categories that poses a problem: responding yes is [More]

  • Communal Literacy

    Communal Literacy

    Chances are that you know how to drive, but cannot fix the engine. Eighty-five years ago, however, the answer would have been different. Motoring enthusiasts back in the 1930's and 1940's had to know the basics of automotive repair and troubleshooting, as the "newfangled" cars often broke down, needed constant [More]

  • Backwards Thinking

    Backwards Thinking

    How often do you crack open the instruction manual for the new TV, car, or piece of software? If you're like most, the answer is never. Reading through an endless list of functions is both irrelevant, and incredibly dull. In other words, a colossal waste of time. Why then, when [More]

  • Innovation and the Connected Generation

    Innovation and the Connected Generation

    There is nothing as humorous - or sad - as outdated laws. Every jurisdiction has them: No cow or sheep grazing in public gardens All businesses must provide rails to tie up horses No walking backward while eating chestnuts Unfortunately, many organizations face a similar problem: rules and regulations that [More]

  • A Real Connection

    A Real Connection

    Think about what you do everyday: if you are in the majority, there is some period of time when you are "doing" social media. You may be checking Facebook or Instagram to see what is up with your friends. You may contribute to a conversation in a LinkedIn group. Or [More]

  • Social Media Geography

    Social Media Geography

    At one time, were you riding high with a ton of "Friends"?   Then you realized that many of your Friends were there in name, but had zero engagement?  Or you maintain a presence on one platform (MySpace?!?), and realize that it no longer meets your needs - because no [More]

  • Social Media Crash Landing

    Social Media Crash Landing

    Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort, when many Dot Com's lost most of their market value. The market learned painfully that eyeballs didn't pay the rent - revenue did. Today we seem to [More]

  • Foolish Policies or Accountability

    Foolish Policies or Accountability

    Chances are you are working (or have worked) in an organization that gave you a PC that was completely locked down. You were not allowed to add your own software, let alone customize the software that was pre-installed. If you did want to go to the web, you could do [More]

  • Not Just Marketing

    Not Just Marketing

    Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who "own" digital within an organization. This isn't surprising, but it is unfortunate. The development of relationships is critically important in just about every organizational department, and each person's individual success.  And digital transformation [More]

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