Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral". You check it out, and indeed it is embarrassing... and it is everywhere. What do you do? In a previous post, I [More]
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]
How long ago did you (or your organization) start your Social Media "work"? Likely, a number of years ago. Remember this? First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests. Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, [More]
What do Google, Apple, HP, Facebook, and General Motors have in common? Those with a financial background might suggest that each of these companies has a market capitalization in the billions. The patriotic would suggest that each is an example of American ingenuity – and that each represented the best [More]
Should social media be regulated and controlled? Should hardware and network providers be forced to open a one-way window for authorities to monitor the flow of conversation? These questions are once again being asked, as supposedly "civilized" societies erupt into violence, riots, vandalism, and hooliganism. In these cases, rioters changed [More]
There is no shortage of "experts" living in the dank underworld of the business called "SEO", or Search Engine Optimization. This is the black art of finding ways to make your web site, Social Media profile, blog, and other web properties appear at the top of the Google organic search [More]
If you're like most people, you get four types of email: the kind you want, the kind you don't want (spam), invitations to "connect" on the latest social media website, and updates from your social media platforms. It's the third and fourth categories that poses a problem: responding yes is [More]
Chances are that you know how to drive, but cannot fix the engine. Eighty-five years ago, however, the answer would have been different. Motoring enthusiasts back in the 1930's and 1940's had to know the basics of automotive repair and troubleshooting, as the "newfangled" cars often broke down, needed constant [More]
How often do you crack open the instruction manual for the new TV, car, or piece of software? If you're like most, the answer is never. Reading through an endless list of functions is both irrelevant, and incredibly dull. In other words, a colossal waste of time. Why then, when [More]
There is nothing as humorous - or sad - as outdated laws. Every jurisdiction has them: No cow or sheep grazing in public gardens All businesses must provide rails to tie up horses No walking backward while eating chestnuts Unfortunately, many organizations face a similar problem: rules and regulations that [More]
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