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Social Media

  • Too Many Friends?

    Too Many Friends?

    Can you ever have too many friends? In real life, the answer is no, but when we're talking about social media, the answer is definitively yes. If you have been collecting so-called friends, contacts, connections, and followers online, then you probably notice that some are more valuable than others. Others [More]

  • Social Media Sinkholes

    Social Media Sinkholes

    There are over 500 web sites that have a Social Media angle to them. Facebook, LinkedIn, YouTube, Twitter, TikTok might be the most familiar, but you may also spend time on eBay, Amazon, Kijiji, and others. In fact, you may be spending so much time on these platforms, that you [More]

  • Twitter Strategy (updated)

    Twitter Strategy (updated)

    There is no shortage of discussions about Twitter, which is ironic, as each Tweet is just 140 characters, the length of this first sentence.  (Note that Twitter's limit has been increased from this number, and can now be as long as 280 characters... the length of this paragraph.) Yet most [More]

  • Social Media Tune-up

    Social Media Tune-up

    Your car needs a tune-up every once in a while. As individuals, we go to the doctor or dentist on a regular schedule. But have you ever done a social media tune-up? Didn't think so. We sign up to a number of sites (LinkedIn, Facebook, YouTube, Twitter, and others), use [More]

  • Networking fundamentals

    Networking fundamentals

    With the change in seasons, the venues for networking may change, but not the fundamentals. Consider these five key networking concepts; are you doing them all? 1) Give to Get: Add value to your network by sending magazine clippings, web links, or other materials to them, without asking for anything [More]

  • Good Penmanship

    Good Penmanship

    If you had gone to school in the 1800s, you would have learned important skills... like penmanship. Good penmanship required concentration, attention to detail, and many hours of practice; it indicated that you were cultured, educated, and serious about what you had to say. It spoke to our ability to [More]

  • Social Media Risk Takers

    Social Media Risk Takers

    Just about everybody has heard about Facebook, LinkedIn, Twitter, and YouTube. Avid users talk about connecting with family, networking with past colleagues, and meeting new contacts. Social media sites allow this to happen, and much more. You can post photos, blogs, status updates, job history, family relationships, event listings, and [More]

  • Social Notworking

    Social Notworking

    Social media is used by recruiters to look for "hidden" candidates and to disqualify inappropriate ones. It is used by sales reps to look for new prospects and connect better with existing ones. And it can be used by you to connect outward to those you know, and to develop [More]

  • Online PR and Social Media for Experts, Authors, Consultants, and Speakers

    Online PR and Social Media for Experts, Authors, Consultants, and Speakers

    After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at www.OnlinePRSocialMedia.com. The book itself is 130 pages, and while it is aimed at "experts", it is completely appropriate for those with expertise working [More]

  • Notworking

    Notworking

    How much time have you "invested" in networking within Social Media sites such as LinkedIn or Facebook? While some people merely respond to connection requests, others are practically addicted. There is a preconception that networking is your connection to your contacts. While partly true, networking is really the positive act [More]

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