Skip navigation

Social Media

  • 27 Reasons to Skip Social Media

    27 Reasons to Skip Social Media

    There are many reasons why an investment in Social Media makes sense, but precious little about why it may not.  After advising on digital strategy and online engagement for over 27 years, here are 27 reasons why you should give it a skip: When your target audience isn't online. When [More]

  • Identifying and reducing Facebook risks

    Identifying and reducing Facebook risks

    While many people enjoy Facebook for personal use (connections to family and friends, posting photos, playing games), does it really have a business role for your organization? Whether the answer is yes or no, one thing is certain: Facebook represents a risk vector that must be considered.  In no particular [More]

  • Building a collaborative culture: eight internal social media tactics

    Building a collaborative culture: eight internal social media tactics

    With so much focus on public social media sites (Facebook, LinkedIn, Twitter, etc), many are now questioning how these same social media concepts might be used within the organization, especially in the post-COVID work-from-home world. The fact is that most organizations function exceptionally well precisely because of the real-world internal social networks [More]

  • Building engagement and community

    Building engagement and community

    Engagement and community both seem to be the ultimate goals for those involved in the Social Media game. Yet building it seems shrouded in mystery; ask many successful community managers, and it is a combination of secret sauce, luck, and a strategy that has been built after-the-fact to explain their [More]

  • Building Downstream Capacity with your Partners

    Building Downstream Capacity with your Partners

    Have you ever heard the expression "you're only as strong as your friends?"  No where is this more true than with digital marketing. Too achieve a particular objective, organizations will often invest in a focused campaign.  It has a beginning, middle, and end.  Its results can be measured.  And when [More]

  • LinkedIn Connection Policies

    LinkedIn Connection Policies

    Must you be everyone's friend?  Or perhaps from a practical perspective, must you accept everyone's LinkedIn connection request?  The answer for most people, and for many reasons, is a resounding no. It is true that accepting a connection request yields numerous benefits, particularly around increased access and transparency: More of [More]

  • Finding the Social Media Tipping Point

    Finding the Social Media Tipping Point

    How do you know the "right" amount of Social Media? Too little Social Media is like spitting into the wind: no traction and no impact.  It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social [More]

  • Social ROI: Connecting Community to Commitment

    Social ROI: Connecting Community to Commitment

    Do you have a creeping feeling that you will never get an adequate return on your Social Media investment?  If so, you're probably right. To improve digital ROI requires three key ingredients: the first reduces costs, and the second and third improve return. Improve program efficiency: Swap out experimentation and [More]

  • Three Digital Strategies

    Three Digital Strategies

    Most organizations invest in their external digital footprint.  They start with a strategy, then execute it, monitor it, and if they are good, they feed these results back into the strategy.  A feedback loop is critical, as it both injects market knowledge into the organization, and enables continuous improvement. Unfortunately, [More]

  • Four Tests for Auditioning your Posts

    Four Tests for Auditioning your Posts

    Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond inappropriately? If so, consider these four tests for choosing when to respond: Is the post legal? [More]

CATEGORIES

Back to top