by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Management, Social MediaTagged as: Digital Strategy, LinkedIn, Policy, Risk Management
Do you accept every LinkedIn connection request that comes your way? Or are you selective? And is there an overall approach that can help you make this decision in a somewhat more strategic manner? Consider the pro’s and con’s of two opposing approaches:
The case for an exclusive black book strategy:
The case for an anyone-in strategy:
Which approach to use? It really depends upon your goals for using the system: if you are building a business, or rely on your network to grow, it may be that anyone-in makes most sense. If not, perhaps there is merit using an exclusive black-book approach. For most people, the sweet spot is somewhere in between.
If you haven’t looked at your connection policy recently, perhaps now is the time to do so.
Marketing Insight: For me, my policy has evolved. I accept all connections from people who I have a real-world relationship with. I accept all from members of my professional association. And I also accept all connections from people who I think I may want to have a real-world relationship with. I typically refuse connections from people whose motivation appears not to be a relationship, but a quick sale.
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