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Make It Happen Tipsheet

  • Digital Efficiency and Findability: Anchors and Outposts

    Digital Efficiency and Findability: Anchors and Outposts

    Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don't know who is looking for you (or your services), [More]

  • Reputation Rescue

    Reputation Rescue

    Have you ever been in a situation where your personal reputation has been called into question online?  Or your organization's brand is under attack from a special interest group, and it is emerging somewhat battered?  Not good. Of course, the best way to build a great reputation is to do [More]

  • Brand Building and Brand Transfer

    Brand Building and Brand Transfer

    Beyond ads, media mentions, and the web, is there another mechanism to build your organization's brand? One that might cost significantly less, yet yield powerful positioning advantages? Brand Transfer is the "borrowing" of another organization's brand to better convey - or even amplify - your own. Consider the following examples: How differently [More]

  • Social Media Mistakes: Back to First Principles

    Social Media Mistakes: Back to First Principles

    With all of the fancy tools and sophisticated digital strategies, sometimes we forget how easy it is to make social media mistakes – and not of the typographical variety. From time to time, it is a good practice to go back to first principles, and make sure that what we are doing [More]

  • Growing Your List (Part 2)

    Growing Your List (Part 2)

    In the first part of this post, we consider the importance of growing all channels - not just email.  In this post, we look specifically at growing your email list - 11 different ways of doing so: Plug the leaks:  Sometimes a list is growing just fine, but the growth is negated by people who [More]

  • Growing Your List (Part 1)

    Growing Your List (Part 1)

    Almost every organization has a list - or several.  The list is used for service and event updates, for marketing, sales, and then billing.  It is used to recruit, it is used for retention.  And because it is so central, it is also the subject of a critical marketing question: [More]

  • Brand Building: Strong On the Inside

    Brand Building: Strong On the Inside

    How much does your organization spend on your brand? Usually, this question yields answers in the following spending categories: research, logo design, collateral production, messaging, and ads. And maybe content,  Social Media, and a few other things. While all of these are important, this list is missing the two fundamental delivery mechanisms [More]

  • Monetizing IP: Implementing an eLearning program

    Monetizing IP: Implementing an eLearning program

    Do you generate content (or training materials) for staff, prospects, clients, and other third parties?  If so, you probably know that doing it right is not easy-  and often is hit or miss.  In a previous post, we explored the business rationale and the alternatives for monetizing this knowledge via eLearning; in this post, [More]

  • 14 great reads on building influence and impact

    14 great reads on building influence and impact

    Do your readers read beyond the first sentence or two?  And do they care enough about your ideas to actually act on them?  Writing is a critical engagement skill, so a small investment in time can make your words make a bigger impact. Here are 14 great reads that can increase your effectiveness - and [More]

  • 8 Must-Reads on Growth

    8 Must-Reads on Growth

    Benjamin Franklin said that there were only two things certain in life: death and taxes.  But at the end of every year, if you watch TV news, read magazines, or read a newspaper, you know that there is also a third certainty: the end-of-year retrospective. In the case of the Make It [More]

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