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Always-on Social Media Society

by Randall Craig on March 31, 2017

Filed in: Blog, Make It Happen Tipsheet, Time management, Viewpoint

Tagged as: ,

One of the major downsides of social media is the addictive nature of it: even when we are on vacation, we feel the need to post photos, check others’ Facebook walls, see who has viewed our LinkedIn profiles, and Tweet about what is important to us.  (We train ourselves for this by constantly checking our work smartphones on evenings, weekends, and vacations.)
Here’s the question: do we do better when we are not always on?  Are we more creative?  More focussed?   More sensitive to our friends and family?  Are we more likely to live more fulfilling lives, instead of merely reporting on them, or peeping at others’?
And some other questions: Is it possible to be a peak performer when you’re not always on?  Can you be always-on, yet not always be on-line?  Is there a downside to social transparency?  And do the information sources (and people) that we follow mean that we effectively are “curating” a limiting, walled-garden perspective?
This week’s action plan:  This week, leave “FOMO” (Fear Of Missing Out) to the side, and be always-on for those you are with.  You can always check Facebook (or Twitter, or your email) later.
Marketing insight: The next time you are at a restaurant, look around at all of the other patrons.  How many are glued to their smart phones?  The biggest challenge for marketers today isn’t clarity of brand messaging, or implementing nifty marketing tech: it is getting past fractured attention spans.
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Randall Craig

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Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

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