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Communication

  • Build It and They Will Come:  Social Media Promotion Strategy

    Build It and They Will Come: Social Media Promotion Strategy

    While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers?  And how can you truly drive engagement?  [More]

  • Social Media Damage Control

    Social Media Damage Control

    Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral".  You check it out, and indeed it is embarrassing... and it is everywhere.  What do you do? In a previous post, I [More]

  • The Power of a (Broken) Promise

    The Power of a (Broken) Promise

    Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]

  • Critical Mass

    Critical Mass

    What do Google, Apple, HP, Facebook, and General Motors have in common?  Those with a financial background might suggest that each of these companies has a market capitalization in the billions.  The patriotic would suggest that each is an example of American ingenuity – and that each represented the best [More]

  • A Better Engagement

    A Better Engagement

    There is no question that people think differently from each other.  Proof points abound:  people wear different clothes, choose different hairstyles, hold different jobs, and prefer different foods.  And whenever we write a report, make a presentation, or write a blog post, we often feel challenged by people who voice [More]

  • Pictures from the Masters

    Pictures from the Masters

    Today, we go to the world's museums and galleries to admire the Masters.  We see how each brush stroke creates the picture, but often so much more: a window into the emotions of the painter.   And we marvel how indeed, their work has stood the test of time. Unfortunately, we [More]

  • A Real Connection

    A Real Connection

    Think about what you do everyday: if you are in the majority, there is some period of time when you are "doing" social media. You may be checking Facebook or Instagram to see what is up with your friends. You may contribute to a conversation in a LinkedIn group. Or [More]

  • Strategy and Synergy

    Strategy and Synergy

    Many people are interested in writing a blog, particularly if they have special expertise.  Yet, the specific topic area of the blog usually eludes them.  Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]

  • Multi-snacking

    Multi-snacking

    When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention?  If you're like most people - and you're honest - it was probably a long, long, time ago. The question is why. Here's one take: as intelligent, capable, and busy people, we have trained [More]

  • The Rule of Three

    The Rule of Three

    Have you ever read a blog post or listened to a presentation, only to find yourself unable to recall what was written or said? Have you ever found yourself frustrated when your own ideas are so quickly forgotten? There are many possible reasons for this, but often the culprit is [More]

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