...and all the men and women merely players. Shakespeare may have said this in the 1600's, but it is more true than ever today. Politicians, celebrities and others have always known that an audience was watching and judging. Today, a different paparazzi watch and judge us - we call them [More]
Have you ever considered how many ways there are to express one of your ideas? Here's a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary [More]
While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers? And how can you truly drive engagement? [More]
Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral". You check it out, and indeed it is embarrassing... and it is everywhere. What do you do? In a previous post, I [More]
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]
What do Google, Apple, HP, Facebook, and General Motors have in common? Those with a financial background might suggest that each of these companies has a market capitalization in the billions. The patriotic would suggest that each is an example of American ingenuity – and that each represented the best [More]
There is no question that people think differently from each other. Proof points abound: people wear different clothes, choose different hairstyles, hold different jobs, and prefer different foods. And whenever we write a report, make a presentation, or write a blog post, we often feel challenged by people who voice [More]
Today, we go to the world's museums and galleries to admire the Masters. We see how each brush stroke creates the picture, but often so much more: a window into the emotions of the painter. And we marvel how indeed, their work has stood the test of time. Unfortunately, we [More]
Think about what you do everyday: if you are in the majority, there is some period of time when you are "doing" social media. You may be checking Facebook or Instagram to see what is up with your friends. You may contribute to a conversation in a LinkedIn group. Or [More]
Many people are interested in writing a blog, particularly if they have special expertise. Yet, the specific topic area of the blog usually eludes them. Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]
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