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Communication

  • Scenario Planning: Social Response Strategy

    Scenario Planning: Social Response Strategy

    What do you do when you are disappointed with a product or service that you have purchased?  Most people turn to the web: a quick check on Google solves many problems.  And a few choice words on Twitter or Facebook can let everyone know about the experience. From an organization's [More]

  • Baseline Capability and Campaigns

    Baseline Capability and Campaigns

    Have you ever been in a situation where despite your best efforts, you cannot make headway?  Or where you feel like a fish swimming upstream?  This inertia - resistance to the new - is a key reason why implementing change is so difficult.  It's also why selling new products to [More]

  • Earning the Right

    Earning the Right

    Have you ever felt that something was missing with your digital communications? That your Tweets, Posts, and Status Updates were being disregarded - almost as if you are speaking to an empty auditorium? That you may have lots of "friends", but it seems that they are more absent than friendly. [More]

  • Viewpoint: Facebook – Billions Served

    Viewpoint: Facebook – Billions Served

    Facebook now has over 2.5 billion users - an astounding number. On the other hand, you (or your organization) may have but 1000 or 10,000 - hardly a dent, and at best, a rounding error. Whether your number is on the lower side or hovering at a billion, this singular [More]

  • Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself)

    Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself)

    There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.  Sadly, many organizations (and people) succumb to these pitches, and spend significant dollars each month chasing a top ranking.  [More]

  • Online Customer Service

    Online Customer Service

    How often are you disappointed by poor service?  For most people, the answer is too often. The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing.  Most customers don't really care why - they'll vote with their feet and leave.  They [More]

  • Information Thief

    Information Thief

    Are you an information thief?  Have you ever plagiarized, pilfered, or "borrowed" someone else's knowledge or reputation?  And has someone ever done this to you? Thanks to Google, we have the entire internet in front of us; it is too easy to use others' information without their knowledge or permission [More]

  • Social Attention Span

    Social Attention Span

    How long is your attention span?  How long is the attention span of your clients, colleagues, or kids?  The conventional wisdom is that it is very short - 30 seconds - the length of a typical TV commercial.  Supposedly, the attention span of a Gen-Xer is even shorter. Thankfully, both [More]

  • Olympic Competition

    Olympic Competition

    Thank you for reading. In the competition for your time, the Randall Craig Tipsheet vs. Olympic Anything is not exactly a fair fight. So thank you for giving the Tipsheet a "Gold" - at least for the 60 seconds or so to read it. Here is today's question: how can [More]

  • Generation Gap

    Generation Gap

    Look around: who are the Digital go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same page can [More]

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