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Communication

  • Conversation starters

    Conversation starters

    Do you have a website, spend money on advertising, or engage in "media relations"? If so, you probably have a fair amount of experience broadcasting a specific message to a specific audience. Unfortunately, most people use this same paradigm when it comes to Social Media. They post updates on Facebook [More]

  • Letters to the Editor

    Letters to the Editor

    When you read a book or newspaper article, do you think that the writer got it "perfect" on the very first draft? Or do you think that an editor (or two) may have made a few changes, prior to publication? Yet, too ofen when we ourselves write a memo, report, [More]

  • Verbalization

    Verbalization

    Did you ever think that you would appreciate the grammar that you learned back in grade school? While writers (and grade school teachers) might be concerned with nouns, verbs, and other parts of speech, is there any reason you should be? The answer is yes... but perhaps not for the [More]

  • Twitter Strategy (updated)

    Twitter Strategy (updated)

    There is no shortage of discussions about Twitter, which is ironic, as each Tweet is just 140 characters, the length of this first sentence.  (Note that Twitter's limit has been increased from this number, and can now be as long as 280 characters... the length of this paragraph.) Yet most [More]

  • What catches your eye?

    What catches your eye?

    What can we learn from the world of advertising? That ads that are intrusive or annoying might stand out for most.  But seriously: billions are spent each year, in every country of the world, online and offline - surely something has been learned that can have direct applicability to us? [More]

  • Influence

    Influence

    Governments use regulation to influence how we each make decisions, either through tax policy or laws. Business uses money to change our behavior, either through commission plans, bonuses, or advertising. But how do we, as individuals, change the attitudes and behavior of those around us? The key is our influence [More]

  • Not Like Me

    Not Like Me

    Clients, prospects, friends, family, co-workers, your manager, and recruiters: It's easy to assume that everyone thinks precisely like you do. But they don't. They each have their own experience, education, training. We know this instinctively, yet still we make mistakes based on this premise. Then during a presentation, in an [More]

  • A Great Story

    A Great Story

    Have you ever wondered why some presentations seem to grip the audience, and others are beyond dull? The reason is simple: an entire generation of people have been raised on PowerPoint and an outline-style presentation mode. Think about it: most business presentations are lists of points, sometimes with cheesy clip-art, [More]

  • Not Yet

    Not Yet

    Have you ever been asked whether you had a particular skill, and struggled to answer when the answer is clearly in the negative? While no one appreciates spin, there are a number of ways to answer, each with a unique nuance: Answer: Yes: If you are part of the Fake [More]

  • Good Penmanship

    Good Penmanship

    If you had gone to school in the 1800s, you would have learned important skills... like penmanship. Good penmanship required concentration, attention to detail, and many hours of practice; it indicated that you were cultured, educated, and serious about what you had to say. It spoke to our ability to [More]

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