Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

All the world’s a stage

by Randall Craig on December 13, 2011

Filed in: Communication, Make It Happen Tipsheet, Presentations, Social Media, Time management

Tagged as: , , ,

…and all the men and women merely players.  Shakespeare may have said this in the 1600’s, but it is more true than ever today.

Politicians, celebrities and others have always known that an audience was watching and judging. Today, different paparazzi watch and judge us – we call them followers, friends, and connections. We narcissistically seek them out, and using words like engagement, networking, and relationship-building, retreat into a comforting shell where we are “liked” by people we don’t even know.

The name of the stage may have changed – Facebook, Flickr, YouTube, LinkedIn, Google +, and so on – but if you are on these stages, you are still merely a player, whether you realize it or not.

This week’s action plan: Actors, musicians, and politicians are often most successful because they know how to use their stage. They are intentional, they practice, and they seek to connect at an emotional level with their audiences. This week, take a page from their script; be less narcissistic and more strategic with how you use your time on stage, and remember that everyone – and Google – is watching, all the time.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

Previous post:

Next post: