by Randall CraigFiled in: Communication, Make It Happen Tipsheet, Presentations, Social Media, Time management, TrustTagged as: speaking
…and all the men and women merely players. Shakespeare may have said this in the 1600’s, but it is more true than ever today.
Politicians, celebrities and others have always known that an audience was watching and judging. Today, a different paparazzi watch and judge us – we call them followers, friends, and connections. We narcissistically seek them out, and using words like engagement, networking, and relationship-building, retreat into a comforting shell where we are “liked” by people we don’t even know.
The name of the stage may have changed – Facebook, TikTok, YouTube, Twitter, LinkedIn, and so on – but if you are on these stages, you are still merely a player, whether you realize it or not.
This week’s action plan: Actors, musicians, and politicians are often most successful because they know how to use their stage. They are intentional, they practice, and they seek to connect at an emotional level with their audiences. This week, take a page from their script; be less narcissistic and more strategic with how you use your time on stage, and remember that everyone – including Google – is watching, all the time.
Marketing Insight: Because everyone is watching all of the time, the importance of a strong corporate culture, a strong brand, and authenticity has become critical. What builds trust is positive consistency; bad players or bad content shatters the illusion, and leaves the audience disappointed.
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