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  • Is Content Dead?  (Yes… and No)

    Is Content Dead? (Yes… and No)

    Yes, most marketers have "discovered" content marketing.  The theory is that if you put more content out there, prospects (clients, job candidates, members, etc) will find it, self-identify, and then beat a path to your doorstep. The benefits of investing in content are legion: an easier education and sales process, better quality leads, [More]

  • LinkedIn Connection Policy

    LinkedIn Connection Policy

    Do you accept every LinkedIn connection request that comes your way?  Or are you selective? And is there an overall approach that can help you make this decision in a somewhat more strategic manner?  Consider the pro's and con's of two opposing approaches: The case for an exclusive black book [More]

  • Avoiding a disastrous CRM implementation

    Avoiding a disastrous CRM implementation

    CRM (Client Relationship Management) systems are known for two things: the promise of driving sales, and the almost inevitable disastrous implementation.  And the same is often true of other big tech projects.  But does this really have to be the case? Here are 12 key items that can make a difference between a [More]

  • Trust Killers

    Trust Killers

    How much does your organization invest in marketing? Beyond thought leadership and inbound marketing strategies, there is advertising, promotional items, trade shows, CRM, marketing automation, the web and social media.  Any way you look at it, the investment is substantial. Yet despite this focus, and despite all of this strategy, why [More]

  • Ten Questions to Improve Data Quality

    Ten Questions to Improve Data Quality

    Marketing has progressed significantly from the days of direct mail addressed to "occupant". Or has it? I recently received a snail-mail letter from a major corporation, addressed to Rondo Greg - not Randall Craig. My wife recently received an email addressed to her work address, asking whether her company - a [More]

  • Branding and Web Security

    Branding and Web Security

    What determines the confidence in your brand?  Yes, the visual identity and what people see.  And yes, the experience and interaction people have, both online and in the real world.  And yes, the social media (and traditional media) buzz - both positive and negative.  But there is another factor, hidden [More]

  • Viewpoint: Software as a Service (SAAS) – An Unwelcome Future?

    Viewpoint: Software as a Service (SAAS) – An Unwelcome Future?

    There is no doubt that software as a service (SAAS) has revolutionized almost every aspect of the IT world: from how software is developed, deployed, marketed, and supported. But are there downsides?  Have we been so taken by the benefits, that we sometimes ignore the downsides? If you are one [More]

  • Digital Governance

    Digital Governance

    In the olden days, "digital" meant getting a computer on your desk, and learning how to use newfangled spreadsheets or word processing programs. At some point later, "digital" meant email.  Today, it encompasses the broad range of technologies from the web, to social media, to marketing automation, CRM, mobile, and more.  It encompasses internal [More]

  • Insight: Building a Thinking Organization

    Insight: Building a Thinking Organization

    In just about every organization, the focus is on action.  The connotations of words such as goals, objectives, action plans, and status updates are all positive, and are viewed as necessary for organizational, professional, and personal success.   (Even these Tipsheets, over 600 of them, each end with This Week's [More]

  • Facebook as a Leadership Tool – You Be the Judge

    Facebook as a Leadership Tool – You Be the Judge

    For many individuals, Facebook is a way to connect with friends, family, and just possibly, play a few games. For professional marketers, Facebook is a way to grow the brand, nurture a community of interest, and just possibly, sell. But for senior leaders, Facebook (and other Social Media platforms) might [More]

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