It’s been years, and finally you have that C-level title. Or, you’re now a partner. Or maybe a VP for the very first time. Beyond your ego, why might this be important?

Your title is an important signal to the marketplace. It describes your responsibilities as well as your scope of authority. But what is the connection to thought leadership? Unless the title is directly tied to your expertise (“Chief Science Officer”, for example), there is absolutely no connection to thought leadership, by itself.

But it is an indicator. Essentially, if you multiply your seniority by your organization size (or reputation), the signal can be powerful. A CFO of a 25-person organization probably knows less about finance than a CFO of a 10,000-person organization. And likewise, a CFO (of any size organization) would be more knowledgeable than a finance analyst who works for them.

Your title, effectively, is a third-party endorsement of your expertise — after all, someone thought highly enough of you that you merited a promotion.

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