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  • Landing Pages

    Landing Pages

    $134.81 Billion:  this is Google's 2019 ad revenue. Google's keyword-savvy Pay-per-click selling machine allows any organization (or person) to specify keywords, construct an ad, and specify how much they would pay for a click.  Google then puts the ad on a web page that contains the keywords. When a user [More]

  • Social Media Measurement (Part Two)

    Social Media Measurement (Part Two)

    Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools?  If you are like most, getting a return on your time investment probably has crossed your mind:  Is all this time actually paying off?  Is it worth the [More]

  • Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself)

    Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself)

    There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.  Sadly, many organizations (and people) succumb to these pitches, and spend significant dollars each month chasing a top ranking.  [More]

  • Online Customer Service

    Online Customer Service

    How often are you disappointed by poor service?  For most people, the answer is too often. The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing.  Most customers don't really care why - they'll vote with their feet and leave.  They [More]

  • Rebranding Rationale: Microsoft, Pinetree Advisors

    Rebranding Rationale: Microsoft, Pinetree Advisors

    And here's the new: And here's the question of the day: why bother?  What's wrong with the old?  Is the time and expense really worth it? Reasons to rebrand: 1) There has been a growing difference between what your organization represents, and the visual representation of it. Rebranding forces the [More]

  • Information Thief, Attribution, and ChatGPT

    Information Thief, Attribution, and ChatGPT

    Are you an information thief?  Have you ever plagiarized, pilfered, or "borrowed" someone else's knowledge or reputation?  And has someone ever done this to you? Thanks to Google, we have the entire internet in front of us; it is too easy to use others' information without their knowledge or permission [More]

  • Social Attention Span

    Social Attention Span

    How long is your attention span?  How long is the attention span of your clients, colleagues, or kids?  The conventional wisdom is that it is very short - 30 seconds - the length of a typical TV commercial.  Supposedly, the attention span of a Gen-Xer is even shorter. Thankfully, both [More]

  • Olympic Competition

    Olympic Competition

    Thank you for reading. In the competition for your time, the Randall Craig Tipsheet vs. Olympic Anything is not exactly a fair fight. So thank you for giving the Tipsheet a "Gold" - at least for the 60 seconds or so to read it. Here is today's question: how can [More]

  • Generation Gap

    Generation Gap

    Look around: who are the Digital go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same page can [More]

  • Crowdsourcing

    Crowdsourcing

    How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn't figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from [More]

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