There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we want to know. But it has been providing less, and less, and less. Consider the [More]
In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution, and the importance of quoting the source. But in today's digital world, have these rules changed? Sadly, there seems to be a range of experience [More]
Looking to grow your organization? If so, a key question is this: Where are all of the "new" zip codes? The ones that live in different sectors and geographies? The ones who come from different cultural backgrounds and different generations? The first-time bums in seats? One thing is for sure: [More]
Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees? While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here's why: Every respondent will go (or should [More]
Have you ever purchased a new house, only to later discover that the contractor cut some corners? And that buck or two savings for the contractor now translates into thousands of dollars of extra cost for you? Unfortunately, many website developers have taken a page from the building trade, and [More]
Yes, we do market research. In fact, for many years I have published industry benchmarking and digital best practices research. So it might be surprising to read a post about when - and why - market research should not be done. At its core, the rationale for market research is [More]
Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline. While it's tempting to think of this problem as writer's block, it is really a question of process gone wrong. (Or [More]
After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm. He reminded me of a lunch we shared, where he had asked me how often he should tweet. I responded "David, do you see that bus outside?" He did. [More]
For those who aren't familiar with the McDonald's menu, there is something for everyone: burgers, fish, chicken (in a bun or nugget-style), salads, fries, gourmet coffee and desert. If you arrive for breakfast, you can choose from yogurt parfaits, oatmeal, eggs, muffins, egg McMuffins, juices and coffee. In other words, [More]
If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can't help but notice that Social Media seems to have become mandatory – full stop. But are there circumstances where it makes sense NOT to use Social Media? Where turning down the volume on [More]
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