by Randall CraigFiled in: Blog, Blogging, Make It Happen Tipsheet, Social MediaTagged as: Digital Strategy, Productivity
If you read anything, anywhere about marketing, sales, customer service, recruiting, IT, or executive leadership, you can’t help but notice that Social Media seems to have become mandatory – full stop.
But are there circumstances where it makes sense NOT to use Social Media? Where turning down the volume on blogging and tweeting – sometimes to zero – actually makes sense? The answer, much to the dismay of the many Social Media “experts”, is yes: there are times when skipping social media is the right thing to do.
Here are seven reasons where it makes sense to be anti-social:
Consistency is important when it comes to the timing of blog posts, but Social Media does not trump your other responsibilities – nor your organization’s strategy.
Have you ever found yourself questioning whether a particular Social Media activity was really worth doing? Or have you ever been stressed because a critical project deadline was looming… and you were “stuck” doing social media? This week, aim to be more big-picture productive: if you are uncertain about a Social Media task, then skip it.
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