by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Social MediaTagged as: Digital Strategy, Schedule, Twitter
After participating in a recent panel discussion, I was approached by David Shlagbaum, a senior partner in a downtown law firm. He reminded me of a lunch we shared, where he had asked me how often he should tweet. I responded “David, do you see that bus outside?” He did. “A Twitter schedule is no different than a bus schedule.”
What is the perfect Twitter schedule? It is the schedule of your target audience. And whatever that frequency, make sure it is consistent.
Review the schedule of your posts over the last four weeks. Is there consistency? Are the tweets written to address the needs of a specific audience? Or are they all about you?
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More scheduling resources: download our (no cost) Social Media Planning Calendar.
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