by Randall CraigFiled in: Blog, Communication, Content, Make It Happen TipsheetTagged as: Copywriting, Inbound Marketing
How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block.
Fear not, as we have collected the top ten posts on content creation and inbound marketing.
Blog Content Creation: Idea seeding: How to create a tree of content, starting with a ‘seed’ of an idea.
Blogging at the Intersection of Relevance: How to use different types of external hooks to anchor content at a higher level of relevance.
16 Blog Topic Ideas: A surefire way to come up with new ideas.
Three Blog Archetypes: Writing for Results: Is all of your content a bit… alike? Improve engagement and capture your audience’s attention by using three different post formats.
Blog Post Magic Bullet: More on structure, and how to use the concept of the “twist” to improve recall and relevance.
Blog Cluster Strategy: Learn how to drive readership between related content posts.
24 Branded Content Ideas: Learn about the variety of ways to deliver branded content.
White Papers and Inbound Marketing: The range of channels for inbound marketing is exceptionally wide. This article describes six approaches, and provides examples of each.
Eight Video Strategies: Content isn’t just the written word – many people prefer to watch or listen. This article describes eight different ways video can be used.
CASL: Six Name Recapture Strategies: Content marketing holds a critical place in the email channel. Sadly, new anti-spam and privacy legislation (CCPA, CAN-SPAM, CASL, GDPR, etc) means that many names have fallen off marketers lists. This article describes how to recapture them.
This week’s action plan: Yes, read the articles that are most relevant to you. But also pay it forward, by sending a copy of the Tipsheet to anyone else that you think might benefit.
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