Many marketers use webinars as an important strategy, but given the large investment developing the content, finding (and registering) attendees, and the logistics of production, how can you maximize the return on your webinar investment?

Here are ten ideas that can help:

1. Include a clear and easy call to action near the end of the webinar.  Information is nice, but presumably there should be a next step to a viewer’s experience.
2. Record the webinar using the platform’s built-in record function – but also use a high quality external microphone to capture HD sound.  Post-webinar, merge the two.
3. Post the replay to Slideshare, YouTube, LinkedIn, Facebook, and any other relevant social network.
4. Send a link to the recording to everyone who registered – even if they didn’t attend.
5. Include a link to a short mini-survey; not only will this identify prospects for special follow-up, but it might also suggest areas for you to improve.
6. Follow-up a few days later (email and telephone) to each attendee to see if they have any questions.
7. Re-use the webinar within a membership site or password-protected special client area on your website.
8. In follow-up emails to external meetings, include a link to the webinar recording where appropriate (“I thought you might be interested in…”)
9. Include the webinar recording within the recruiting process and new employee orientation process.
10. Include a relevant link within proposals.

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