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Ten webinar utilization strategies

by Randall Craig on October 16, 2015

Filed in: Associations, Blog, Business Development, Make It Happen Tipsheet, Marketing, Presentations

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Many marketers use webinars as an important strategy, but given the large investment developing the content, finding (and registering) attendees, and the logistics of production, how can you maximize the return on your webinar investment?

Here are ten ideas that can help:

  1. Include a clear and easy call to action near the end of webinar.  Information is nice, but presumably there should be a next step to a viewer’s experience.
  2. Record the webinar using the platform’s built-in record function – but also use a high quality external microphone to capture HD sound.  Post-webinar, merge the two.
  3. Post the replay to Slideshare, YouTube, LinkedIn, Facebook, and any other relevant social network.
  4. Send the recording to everyone who registered – even if they didn’t attend.
  5. Include a link to a short mini-survey; not only will this identify prospects for special follow-up, but it might also suggest areas for you to improve.
  6. Follow-up a few days later (email and telephone) to each attendee to see if they have any questions.
  7. Re-use the webinar within a thought-leadership or special client area on your website. (Check out our ideatrust digital knowledge vault for an example.)
  8. In follow-up emails to external meetings, include a link to the webinar recording where appropriate (“I thought you might be interested in…”)
  9. Include the webinar recording within the recruiting process and new employee orientation process.
  10. Include a relevant link within proposals.

This week’s action plan:  This week, go back to the future: improve your webinar ROI by looking at this list, and implementing as many as you can for your past recordings.  And if you haven’t been recording, now is the time to start.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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