Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are merely tactics: too often the bigger opportunity of digital transformation is ignored. This isn't surprising, as digital [More]
Software has a cost, but it may not be as clear as you may think. Yes, desktop software may be relatively straightforward, but what about CRM, Marketing Automation, a new financial system, or any other core database that requires collaboration across the organization? In the olden days, it was relatively simple: [More]
Wikipedia defines consumerization as the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, vs an earlier era of organization-oriented offerings. It speaks to growing markets by looking for a completely different category of buyer, who may also be an influencer for [More]
Have you ever considered why some boards (or senior management teams) are more effective than others? While the usual reasons may include individual skills and knowledge, attitude, strong staff support, and infrastructure, one of the most powerful drivers of board performance - and also one of the most overlooked - [More]
Have you ever listened to a presentation, and felt the signal-to-noise ratio could have been improved? Or have you ever delivered a critical presentation, and felt that you could have done better... but you were not precisely sure how? Too often we add debris into our presentations. These are those filler words, unrelated [More]
Marketing has progressed significantly from the days of direct mail addressed to "occupant". Or has it? I recently received a snail-mail letter from a major corporation, addressed to Rondo Greg - not Randall Craig. My wife recently received an email addressed to her work address, asking whether her company - a [More]
Do you generate content (or training materials) for staff, prospects, clients, and other third parties? If so, you probably know that doing it right is not easy- and often is hit or miss. In a previous post, we explored the business rationale and the alternatives for monetizing this knowledge via eLearning; in this post, [More]
Every organization has its group of trusted partners: accountant, lawyer, banker... and web developer. They know your history, strategy, and people, and are available to help when their special skills are needed. But how do you know when it is time to move on from the relationship? While we can't [More]
Many marketers use webinars as an important strategy, but given the large investment developing the content, finding (and registering) attendees, and the logistics of production, how can you maximize the return on your webinar investment? Here are ten ideas that can help: Include a clear and easy call to action near the end [More]
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