Make It Happen
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Have you ever decided to try something new, just to see what would happen?

Beyond the Tipsheet, every month for the last three years I have been delivering a new professional development webinar.  If you haven’t attended, then I encourage you to do so: it is 60 minutes of no-fluff “news you can use”, all focused on rethinking your approach to marketing and engagement.

Here’s the “something new” that I am trying for the first time:  as a thank you for being one of my long-time readers, if you register for the 2016 webinar series during the next four weeks, the cost for the entire series is zero.  (And if you cannot attend a particular date, I will still send you a link to watch the replay.)

The theme of the 2016 webinars is about leveraging your digital investment, and leveraging your message in the marketplace of ideas.

The public registration is not even on the website yet, but here is your special (no cost) registration link:  (Each webinar starts at noon ET):

  • Jan 21, 2016:  Building competitive advantage with eLearning
  • Feb 10, 2016:  The 20 elements of Digital Transformation
  • Mar 8, 2016:  Journey Mapping, Touchpoints, and improving engagement
  • Apr 12, 2016:  Social Media HR: from risk reduction to recruitment
  • May 10, 2016:  Implementing CRM
  • Jun  7, 2016:  Digital Prospecting for Professionals 
  • Jul  12, 2016:  A pro speakers guide to presentations
  • Aug 10, 2016:  Networking for Success
  • Sep  14, 2016:  Building a collaborative culture 2.0
  • Oct 13, 2016:  Delivering Killer Webinars
  • Nov 17, 2016:  Digital planning priorities
  • Dec 8, 2016:  Tech strategy update for leaders

This week’s action plan:  The power of professional development is always stronger when your team is exposed to new ideas and vocabulary at the same time.  This week, try something new with me:  register for the series – and then invite a colleague to watch the webinars with you, or to register on their own.  Again, the registration link is

Postscript:  Note that the first webinar is next week; here are more details about it:

Building competitive advantage with eLearning
The promise of eLearning is huge: reduced training costs, improved client/member “value”, monetized intellectual property, and competitive differentiation.  Yet why do eLearning systems not fully deliver? (Hint: poor strategy, incorrect platform choice, sloppy implementation and more.)  

In this session, learn:

  • The pros and cons of LMS (Learning Management Systems) vs Membership Site models
  • Three implemention alternatives
  • A new look at the rudiments of instructional design
  • Seven different models for monetizing organizational knowledge
  • Bums in seats: Kicking off a new eLearning platform

Register for the 2016 series here:


The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders


Many marketers use webinars as an important strategy, but given the large investment developing the content, finding (and registering) attendees, and the logistics of production, how can you maximize the return on your webinar investment?

Here are ten ideas that can help:

  1. Include a clear and easy call to action near the end of webinar.  Information is nice, but presumably there should be a next step to a viewer’s experience.
  2. Record the webinar using the platform’s built-in record function – but also use a high quality external microphone to capture HD sound.  Post-webinar, merge the two.
  3. Post the replay to Slideshare, YouTube, LinkedIn, Facebook, and any other relevant social network.
  4. Send the recording to everyone who registered – even if they didn’t attend.
  5. Include a link to a short mini-survey; not only will this identify prospects for special follow-up, but it might also suggest areas for you to improve.
  6. Follow-up a few days later (email and telephone) to each attendee to see if they have any questions.
  7. Re-use the webinar within a thought-leadership or special client area on your website. (Check out our ideatrust digital knowledge vault for an example.)
  8. In follow-up emails to external meetings, include a link to the webinar recording where appropriate (“I thought you might be interested in…”)
  9. Include the webinar recording within the recruiting process and new employee orientation process.
  10. Include a relevant link within proposals.

This week’s action plan:  This week, go back to the future: improve your webinar ROI by looking at this list, and implementing as many as you can for your past recordings.  And if you haven’t been recording, now is the time to start.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)




Delivering Engaging Webinars

by Randall Craig June 6, 2014

Have you ever listened to a webinar, and found your mind wandering?  Or perhaps you let the webinar play on while taking care of other more important activities on your computer?  While this is unfortunate, the question is whether that incredibly dull webinar presenter might actually be you.  And that the mind-wandering, computer-keyboard-clicking audience is […]

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