It's critically important to recognize that webinars are used for two very different purposes: to educate, and to generate leads. Educational webinars (think the college professor) are optimized to get as much knowledge into the audience as possible, in order to achieve a particular learning objective. Lead gen webinars are [More]
Many marketers use webinars as an important strategy, but given the large investment developing the content, finding (and registering) attendees, and the logistics of production, how can you maximize the return on your webinar investment? Here are ten ideas that can help: Include a clear and easy call to action near the end [More]
Have you ever listened to a webinar or in a Zoom presentation, and found your mind wandering? Or perhaps you let the webinar play on while taking care of other more important activities on your computer? And what if that incredibly dull presenter... is actually be you? And that the [More]
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