by Randall CraigFiled in: Blog, CRM, Make It Happen Tipsheet, Marketing, Social Media, StrategyTagged as: CRM, Digital Strategy, Marketing Automation, ROI
Do you have a creeping feeling that you will never get an adequate return on your Social Media investment? If so, you’re probably right. To improve digital ROI requires three key ingredients: the first reduces costs, and the second and third improve return.
The critical requirement for Marketing Automation is that each interaction adds value in the eyes of the prospect. The goal is not about selling, it is about building trust.
Unfortunately, many organizations mistake the installation of technology with the thinking that is required to get Marketing Automation and CRM actually working by themselves. Or the thinking that is required to wire Social Media, Marketing Automation, and CRM together.
Lower costs and higher returns equals improved digital ROI. This week, explore the connection beyond Social Media: what is your first step beyond the development of community? And is there something missing from your strategy?
Marketing Insight: One of the most powerful marketing tools is knowledge. Connecting the data behind the web, Social Media, Marketing Automation and CRM provides a 360 degree view of a particular prospect as their relationship grows. And looking at the data across all prospects provides critical insights that can be used to improve the overall marketing process.
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