Your team has come up with a revolutionary idea: “Let’s use ChatGPT to ______.” Or perhaps you’ve read an article on the promise of the technology, and want to fast-forward its adoption. After all, where is the downside to cutting costs, or building a market advantage?

Unfortunately, jumping on the AI bandwagon without asking some important questions — and exploring the important answers – can expose your business to unexpected risk. Here are six AI reality check questions:

• Where do you focus your AI experimentation to get the fastest ROI? Are you using a centralized approach, or allowing everyone to experiment on their own?
• How do you know that your employees’ experimenting with AI isn’t also exposing your confidential information and IP to outsiders?
• How do you protect your publicly available content from being used as training data for AI systems… or is this even possible?
• How can you dramatically reduce your marketing and content development costs?
• How do you protect against AI “hallucinations” and false information?
• How might you embed the potential of AI into your business planning process, when AI itself is changing so quickly?

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