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Artificial Intelligence

  • AI labels: Building Trust by Identifying AI Generated Content

    AI labels: Building Trust by Identifying AI Generated Content

    The answers to these two questions have one thing in common: they can be used to build trust. Or, in the absence of the answers, diminish it. So in the age of ChatGPT, Bard, and other AI systems, how can we build trust in the content we produce? Thankfully, at [More]

  • ChatGPT Prompt Strategy

    ChatGPT Prompt Strategy

    One of the most profound changes in the area of content creation is Generative AI (eg. ChatGPT, Bard, Copilot, etc.). Ask a question, and it will answer. Ask a second question, and it answers, remembering the context of the first. These tools are incredibly powerful, and can cut content development [More]

  • Six Tough AI Questions

    Six Tough AI Questions

    Unfortunately, jumping on the AI bandwagon without asking some important questions — and exploring the important answers - can expose your business to unexpected risk. Here are six AI reality check questions: Where do you focus your AI experimentation to get the fastest ROI? Are you using a centralized approach, [More]

  • AI Risks and Lost Opportunities (Part Two)

    AI Risks and Lost Opportunities (Part Two)

    Four AI Lost Opportunities No brand voice: While it is possible to tweak how ChatGPT writes (“In the style of ____, write…”), this relies on the AI platform to already know what your brand’s voice actually is. And while it is possible to “teach” ChatGPT by feeding in examples of text [More]

  • AI Risks and Lost Opportunities (Part One)

    AI Risks and Lost Opportunities (Part One)

    There are two reasons why a risk assessment for new technologies (like ChatGPT and other AI tools) does not happen: most leaders are not aware of the risks (and lost opportunities), and individuals can use both their work computers and personal devices to access the tool, in the same way [More]

  • The Five Ages of Disruption

    The Five Ages of Disruption

    Iron Age: While historians will point out that there were in fact "many" ages (Stone age, Bronze age, Iron age) before, but broadly, this is when society learned to craft (and to use) tools and objects made from Stone, Bronze, and Iron. It changed how people lived their lives in [More]

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